Marketing Your Business - Marketing Strategies for Business Owners 240: Why Feeling Bored With Your Message Is a Good Sign
7 snips
Mar 27, 2026 A dad moment sparks a new view on how messages actually land over time. The power of repetition and the 7-10 exposure rule gets unpacked. Examples show why feeling bored with your message often means you should keep going. A quick 10-minute exercise helps clarify three core messages for audience and team.
AI Snips
Chapters
Books
Transcript
Episode notes
Backseat Moment Proved Repetition Works
- Stu McLaren overheard his daughter tell a friend, "Sleep makes your brain smarter," a phrase Stu had repeated many times.
- The line landed quietly over time without a direct acknowledgement, proving messages can stick without visible moments of recognition.
Learning Requires Multiple Exposures
- Repetition is how people learn; initial exposures get filed away and need multiple hits to stick.
- Marketing research suggests roughly seven exposures, and newer studies point to 10 or more before action occurs.
Pre-Party Repetition Triggered Purchases
- During a summit pre-party, Stu repeated the all-access pass offer and saw a flood of purchases despite prior non-buyers.
- Attendees had seen the offer before but acted only after additional exposures during the live session.
