Marketing Your Business - Marketing Strategies for Business Owners 238: From Crying in the Shower to 8 Figure Business (Rachel Rodgers Story)
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Mar 23, 2026 
Rachel Rodgers, founder of Hello Seven and author who helps women build wealth through entrepreneurship. She recounts a public $155K Kickstarter rollercoaster, why she embraces failing openly, and how scrappy tactics like a live telethon and direct outreach reignited momentum. Conversation covers moving countries, leaving law, and why authenticity and community beat polished marketing.
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Shower Breakdown That Taught Permission To Try
- Rachel Rodgers cried in the shower the night before a D.C. internship and her mom told her she could always come back, which helped her take the leap.
- She uses that “permission to leave” tactic when making big moves, offering herself an out to reduce risk and anxiety.
Childhood Financial Trauma Fueled Entrepreneurship
- Growing up watching her parents lose jobs and struggle financially made Rachel fixate on money and financial security.
- That background pushed her to become 'ungovernable' and pursue entrepreneurship, replacing her salary within 12 months and hitting $300K in year two.
Goals Plus Plans Turn Dreams Into Results
- Rachel discovered that setting clear goals plus a concrete plan reliably produces results.
- After replacing her salary she kept escalating goals, which transformed small wins into multi-million ambitions.
