Marketing Your Business - Marketing Strategies for Business Owners 227: 3 Marketing Lessons the Olympics Just Taught Us
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Feb 25, 2026 A look at three marketing lessons inspired by the Winter Olympics. Stories and backstories as the hidden force behind customer connection. How shared goals and community momentum amplify engagement. Why choosing joyful marketing activities can become a sustainable strategy for growth.
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Federica Brignone's Comeback That Made Gold Meaningful
- Stu McLaren opens with Federica Brignone's comeback from a catastrophic April 2025 crash to win two Olympic golds in Italy months later.
- The detailed origin story (broken bones, dislocated knee, told she'd likely not compete) is used to show why backstory creates emotional investment.
Stories Drive Connection More Than Features
- Stories behind offers create connection more than the offer alone.
- Stu explains origin stories, messy middles, and client journeys are what make customers emotionally invested, not just outcomes.
Share The Messy Middle Of Your Offer
- Do document and share your offer's origin: why you created it, where the idea came from, and how it evolved.
- Show a client's messy middle and journey, not just the finish line, as your next piece of content.
