BRAVE COMMERCE Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
Apr 4, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
The Importance of Brand Marketing for E-Commerce
02:16 • 2min
How Heineken's Strategy Changed Overnight
04:01 • 2min
The Effect of Innovation on E-Commerce
06:27 • 5min
The Importance of Being Consumer Focused
10:57 • 2min
Heineken's Swim Lanes
13:26 • 3min
Heineken's Premiumity in an E-Commerce World
16:54 • 4min
The Bravest Thing I've Ever Doed
21:04 • 2min
The Power of Uncertainty in the World
23:25 • 2min