Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
BRAVE COMMERCE
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Heineken's Premiumity in an E-Commerce World
In an e-commerce trading world, it is about being choiceful and selective about where we show up. I'm not bringing Heineken to spring break because that's not where we live. That's not right for us. So you have to have the backbone, the courage of your convictions to say, this isright for us. And then when you do do things, to make sure that you do them in a way that's like super consistent.
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