Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
BRAVE COMMERCE
00:00
The Effect of Innovation on E-Commerce
The categories in the beverage industry generally have bespoke swim lanes, right? You've got beer, wine, spirits, non-alcoholic beverages. But innovation has really been playing a role in kind of crossing over categories. And e-commerce, I think, was probably the catalyst here and even made this whole blurring of category lines happen.
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