Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
BRAVE COMMERCE
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The Bravest Thing I've Ever Doed
Johnny Depp was the mo of O2, which is a big telco brand in Europe. He says he couldn't stretch the brand to be truly relevant to a more youthful audience. We launched a brand called 48, completely off from start to finish in six months. It's the only mobile phone network in the world that kicks you off when you age out.
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