Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
BRAVE COMMERCE
00:00
How Heineken's Strategy Changed Overnight
Johnny Cahill, CMO of Heineken USA: 2020 was a year that obviously tested all of our resilience. With the elimination of most social gatherings, how did Heineken probably change its strategy overnight? We realized we had to keep going and keep connecting with people, but do it in entirely different ways. It's mostly driven by the brand experience.
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