Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
BRAVE COMMERCE
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The Importance of Being Consumer Focused
The combination of e-commerce and just on-demand delivery, things like that have really made people not care about a particular being pigeonholed into an occasion. Think of the folks at Kellogg's, who for the last 40 years have been working out how do we stop ourselves being a breakfast brand? How do we bring beer to occasions when maybe you love beer, but you don't need the alcohol? So this idea, as you say, people are much more open and not straight jacketed by occasionality. And I think that represents a fantastic opportunity to be a little bit more borderless about it.
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