The Bossticks

The Branding Whisperer Shaun Neff On How To Build Brand, Avoid Branding Mistakes, & Launch A New Brand

Mar 31, 2020
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ANECDOTE

Early Brand Hustle with Neff

  • Shaun Neff started his first brand, Neff, as a college freshman by printing t-shirts and hustling on campus.
  • He creatively used hand-marked beanies for snowboarders to gain early exposure despite lacking contracts or big sponsorships.
ADVICE

Launch Fast, Adjust Later

  • Launch your brand fast and adjust continuously instead of aiming for perfection immediately.
  • Starting lean and creatively hustling is more important than having lots of money or a perfect product initially.
ANECDOTE

Growth Through Grit and Milestones

  • Neff grew slowly starting in few snowboard shops with homemade beanies and grassroots marketing.
  • Shaun treasured small milestones like first store placements and magazine features as critical steps in growth.
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