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The Branding Whisperer Shaun Neff On How To Build Brand, Avoid Branding Mistakes, & Launch A New Brand

The Bossticks

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How to Be a Successful Influencer

If you're an influencer, like, what are you known for, right? Like, and a lot of them can be known for a handful of things. So I think it's important to pick your lane, know your lane, and how can you be smart about it, right? And not so the obvious, like, merch is obvious for everyone, but it's like, it doesn't translate. No one cares how you dress, no one cares about your style. If you're funny, I don't know, make some freaking funny mugs.

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