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The Branding Whisperer Shaun Neff On How To Build Brand, Avoid Branding Mistakes, & Launch A New Brand

The Bossticks

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How to Leverage Your Community in 2020

I feel like the best brands are also things that the general consumer, it said something about them, right? But they when they buy a brand, it's also an expression of self 100%. Yeah, community buildings, massive. We're seeing that with Millie Bobby Brown right now in Florence. I mean, she's, I've never seen it. Oh, unicorn, right? Like her audience, the stickiness. Within 24 hours, 97,000 people send in comments and product ideas. And even when we launched, we collected almost 130,000 emails. In 2020, how do you think that you can leverage your community in 2020?

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