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The Branding Whisperer Shaun Neff On How To Build Brand, Avoid Branding Mistakes, & Launch A New Brand

The Bossticks

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The Tipping Point on Branding

I don't have one book that I don't think sticks out on branding, because to me, branding is something. It's kind of like focus groups. You're content marketing to write your own book. But it's kind of that vibe on, what's the Pixar dude? Like if you knew me in high school, you wouldn't be okay with this guy being a youth culture icon. He says he gets inspiration from his kids' coloring books and Mexican restaurant fonts.

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