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The Branding Whisperer Shaun Neff On How To Build Brand, Avoid Branding Mistakes, & Launch A New Brand

The Bossticks

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Nef's Story of Scaling

Sean Neff is the co-founder and CEO of Nef, a headwear brand. He started out selling beanies to his wife's aunt in Park City, Utah. The company has since gone on to sell half a billion dollars' worth of products. "I'm always looking for an opportunity to get an exit," he says.

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