MarTech Podcast ™ // Marketing + Technology = Business Growth Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital
Sep 12, 2019
Tink Taylor, Founder and President at dotDigital, discusses customer segmentation and how to market to real people using personas. They explore the importance of personalized messaging, the difference between personas and segments, and the role of segmentation in delivering targeted communication. They also highlight effective segmentation strategies and caution against over-segmentation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Understanding Customer Segmentation and Personalized Messaging
05:11 • 2min
The Role of Segmentation and Personas in Customer Communication
07:11 • 3min
Creating Effective Segments Based on Customer Data
10:33 • 8min
Providing Contact Information and Sponsorship Details
18:26 • 4min