Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Understanding Customer Segmentation and Personalized Messaging
The speakers discuss the difference between personas and segments, and how they can be used to personalize marketing messages. They explore the idea of a trickle-down effect from personas to segments to individual communication in other brands.
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Transcript
