Tink Taylor
Founder and President at dotDigital, global leader in customer engagement technology.
Best podcasts with Tink Taylor
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Sep 12, 2019 • 18min
Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital
Tink Taylor, Founder and President at dotDigital, discusses customer segmentation and how to market to real people using personas. They explore the importance of personalized messaging, the difference between personas and segments, and the role of segmentation in delivering targeted communication. They also highlight effective segmentation strategies and caution against over-segmentation.
Sep 9, 2019 • 20min
Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital
Tink Taylor, Founder and President at dotDigital, discusses personalization and using data insights to create relevant customer experiences. They explore the evolution of communication and messaging in digital commerce, challenges in capturing consumer attention, and the significance of segmenting customers and understanding their relationship with the brand.
