MarTech Podcast ™ // Marketing + Technology = Business Growth Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital
Sep 9, 2019
Tink Taylor, Founder and President at dotDigital, discusses personalization and using data insights to create relevant customer experiences. They explore the evolution of communication and messaging in digital commerce, challenges in capturing consumer attention, and the significance of segmenting customers and understanding their relationship with the brand.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Evolution of a Web Design and Development Agency and Expansion into Multi-Channel Marketing
03:28 • 3min
The Evolution of Communication and Messaging in Digital Commerce
06:03 • 2min
Challenges in Capturing Consumer Attention
07:53 • 11min
Segmenting Customers and Understanding Their Relationship with the Brand
19:09 • 4min