Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Segmenting Customers and Understanding Their Relationship with the Brand
In this chapter, the hosts discuss the significance of segmenting customers and understanding their relationship with the brand. They also mention two sponsors: Pearl Diver and Fetch Rewards.
Play episode from 19:09
Transcript
