Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Challenges in Capturing Consumer Attention
This chapter discusses the challenges that marketers face in capturing consumers' attention due to the increase in competition and the rise of various communication channels. The speaker emphasizes the importance of standing out from the crowd by delivering personalized and relevant messages. They also highlight the technical aspect of email deliverability and share tips on how to avoid spam filters.
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Transcript
