Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Creating Effective Segments Based on Customer Data
The speaker discusses how their platform allows customers to send any type of data from any platform and highlights the importance of not solely focusing on vanity metrics. They emphasize the need for effective segmentation strategies that align with revenue goals and caution against over-segmentation without sufficient content variations.
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Transcript
