The Role of Segmentation and Personas in Customer Communication

Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss customer segmentation and how to market to real people using personas. Show Notes

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• Tink Taylor: Website // LinkedIn // Twitter 
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