Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Introduction
The host introduces the topic of customer engagement and welcomes Tink Taylor, founder and president of Dot Digital, as a guest. They discuss the importance of customer segmentation and how it can be used to create personalized messaging for individual customers.
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Transcript
