Uncommon Couch

The social media ads space is constantly evolving, and understanding how the algorithms arrange content into your feed can feel daunting. How do you get your content in front of your ideal clients? How do you know who your audience is? In today's episode, I'm chatting with Daria Kotenko, a Meta (FB & IG) ads coach supporting women in amplifying the impact of their businesses. She's sharing how to know when you're ready for ad campaigns, when it's the right time to hire an ads manager, and why you should always diversify how you market yourself and your business. It is possible to take control and launch ad campaigns for your business, and Daria has great advice for breaking out of that daunting feeling and into confidently running your own ads. What you'll find in this episode: [01:39] How Daria got into ads management and coaching and why she's passionate about this as her work helping others, especially women [08:52] Daria's take on when people are ready for ads and the types of ad campaigns that you can run on your own [14:25] How to find the right audience for you and current helpful trends in the social media ads space [24:25] The importance of diversifying your marketing, and how paid and organic marketing can come together to support business growth For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

The defined (colored in) centers on your human design chart are your natural strengths—consistent, instinctual characteristics that come naturally to you. It's easy to be hard on ourselves, wondering why we don't have strengths that others have, while ignoring those that we do have. In today's episode, I'm talking through each of the nine defined centers and how to use these strengths to your advantage. Take a moment, pull up your human design chart, and look up your body graph to see which centers you have that are defined. You'll learn how to tap into your natural strengths and apply them to your business. What you'll find in this episode: [02:07] How defined centers are things that come naturally to you and how you communicate them to others [05:48] A high-level overview of how each of the centers work when defined [25:49] How to see and use your defined centers as strengths in your personal life and in your business For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

Social media is a beneficial way to find your audience and connect with them. But, there are so many moving pieces to building a social media strategy for your business, it can feel overwhelming to know where to start. Which platform do I choose? How often do I post? What do I even say? If you've had any of these thoughts, you're not alone, and today's guest is here to help. In today's episode, I'm chatting with Shannon Giordano, who helps entrepreneurs build a social media strategy that works for them and their business. She's sharing how social media isn't as scary as it seems and the importance of patience, consistency, and authenticity in your approach. It doesn't have to be daunting. You just have to show up in a way that feels good for you and the right people will follow. What you'll find in this episode: [01:44] What it was like leaving her corporate job to start her own business helping entrepreneurs build a social media strategy, and the importance of routine for productivity and creativity [08:37] Tips for easing into social media, seeing the positive (and ignoring any judgment), and choosing the right platform for you [15:34] The importance of staying patient and consistent with whichever platform you choose, focusing on quality over quantity when it comes to your followers, and keeping a confident mindset [22:47] How the way people show up on social media has shifted in recent years and how authenticity and empathy go a long way with followers [29:12] How sharing something lighthearted and casual is a nice snippet of insight into your personality For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

I had the privilege of chatting with Denise Correll on the Enlightened Empaths podcast. In this episode, we chat about how I stepped out of a very traditional role to create a new path of owning my own business and building a life centered around freedom, passion, and alignment. I also share how I help my clients do this very same thing on their own entrepreneurial journeys. Be sure to check out my new program, Unique Advantage School, which helps you find your authenticity so you can make that front-and-center in your business, so that you can bring in more money and work with clients that are aligned with your uniqueness. What you'll find in this episode: [02:33] How I stepped out of the parameters of my training to build my own business that allows for more freedom and doing work that I truly love [07:31] What it was like stepping out of a traditional role and into the coaching realm and the importance of identifying what is the right space for you [14:51] How I incorporate human design into my offerings and how this work helps my client's identify their uniqueness [25:43] How my new program, Unique Advantage School, helps you identify what is your aligned expertise and how to apply it your business For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

Infertility is an emotional and difficult experience for women. Trying to conceive comes with a myriad of things to understand about your body and your cycle. In today's episode, I'm chatting with Ashley Holmes, a holistic fertility coach, who turned her passion for helping women tune into their bodies and their cycles into a business. She's sharing how she became a coach, the importance of balancing mind, body, and spirit, and what it's like running a business with a family of her own. What you'll find in this episode: [01:42] How Ashley became a holistic fertility coach and what it's like to work with her [04:31] How she integrates ayurveda into her approach [08:09] How she brings mind, body, and spirit into her work and why we need the balance of all three [11:02] Why she focuses on the nervous system to help her clients deal with stress [14:21] How she turned her passion into a business and how she integrates it with her personal life For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast Check out my new offering, Your Uncommon Brand VIP Day: https://www.dralyssaadams.com/vip-branding-experience If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

The undefined (or open) centers on your human design chart refer to how you absorb and amplify energy around you. And you can absolutely use the wisdom of these centers to your advantage in your business. In today's episode, I'm talking through each of the nine centers and the wisdom you can tap into if the centers are open/undefined for you. I'm also talking about the shadow side and how to move away from that and into your wisdom. Take a moment, pull up your human design chart, and look up your body graph to see which centers you have that are open. You'll learn some helpful tips for experimenting with ways that you can create more aligned messaging in your business. What you'll find in this episode: What the open/undefined centers on your human design chart mean What it means to be in a shadow state How to use your open centers to share your stories and experiences in your branding and messaging High level explanation of each center (both the wisdom and the shadow) For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast Check out my new offering, Your Uncommon Brand VIP Day: https://www.dralyssaadams.com/vip-branding-experience If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

Today's guest transitioned from corporate executive assistant to virtual assistant to owning her own virtual assistant agency in the span of two years. But it wasn't easy. And it didn't happen overnight. Have you ever seen those social media ads for entrepreneurs in the online space who talk about making $10,000/month working only 10 hours a week … and how you can do it, too? It isn't entirely untrue, but the reality is that it takes work to build your own business and get it to the level of success where you only have to work a few hours a week. In this episode, Sadie Prestridge shares her journey to a six-figure VA business—from putting in the work (even when it's not fun) to embracing support and growing a team, and the importance of accountability. She also talks about the responsibilities of a VA, how to know when you're ready to hire one, and how a VA can support solo entrepreneurs. What you'll find in this episode: [01:42] How Sadie landed in the world of virtual assistants and quickly grew to offering higher level executive support [04:56] What it was like building an agency so quickly after starting her solo entrepreneur business [07:06] What a VA can offer your business and take off your plate, and how to know if it's the right time to hire a VA [18:16] What is was like for Sadie as a new mom and a business owner, and how gaining success in your business doesn't happen overnight [26:20] How to avoid burning the candle at both ends and keep your personal boundaries, and why it's important to have support in your business For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast Check out my new offering, Your Uncommon Brand VIP Day: https://www.dralyssaadams.com/vip-branding-experience If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

Branding is a powerful asset for your business. Looking at your business objectively can help you see what's working and what isn't when it comes to your marketing and your offerings. Being intentional about your branding allows you to build the business that you desire. In today's episode, I'm talking about how getting clear and creative with your marketing strategies can increase your potential client base. I'm also sharing advice on how to identify if your current branding is working and questions to ask yourself for fine-tuning it. It's not easy to analyze the inner workings of your business. It takes time, but it's worth it. Your brand is a reflection of you and it drives the growth and sustainability of your practice. What you'll find in this episode: How my work at an integrative clinic in a hospital setting gave me some unexpected branding experience [01:23] How creative marketing strategies can bring more clients [08:26] Identifying the current state of your branding and marketing to see where it can be improved [13:20] Information about my new offering to help refine your brand [14:36] For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast Check out my new offering, Your Uncommon Brand VIP Day: https://www.dralyssaadams.com/vip-branding-experience If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

Have you ever felt stuck in a business that might be financially successful but is still mentally and emotionally exhausting? This can happen when you build a business that's not aligned with your energy and inner magic. Holly Maree understands this all too well. She worked successfully in multiple industries, from nursing to cafe ownership, with each industry becoming more painful than the last, before she finally figured out how she operated differently as a human design Manifestor. This realization allowed her to redesign her life and business in a way that was aligned with how her energy works. In this episode, she tells the story of how she eventually found her calling by following her intuition as a Manifestor, how Manifestors need different advice and encouragement than other types (and how that's often lacking in the Human Design community) and why she focuses specifically on teaching Manifestors to build trust in themselves and explore their own magical gifts. What you'll find in this episode: [01:59] Holly's story of discovering her own Manifestor passions and why she's so enthusiastic about helping other Manifestors do the same [15:33] Why owning a business as a Manifestor looks so different than it does for other Human Design types and why it's okay to run a business your own way [24:26] How coming from a physiological background allows Holly to connect other Manifestors with their own bodies [28:58] Why your business is a mirror and how treating it as an entity unique to you allows you to find your most aligned space [34:26] How Manifestors often thrive by using different business strategies than other Human Design types and how they need to protect their energy in business [38:04] How Holly's business continues to evolve as she leans into her Manifestor strengths For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast Take the free quiz: Which core offer is right for your business? The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It's a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship. If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

One of the most maddening, frustrating, and rewarding parts of building a business is the desire to create the perfect offer. There are about a million ways to package your genius. Whether it's a VIP day, a membership, a group program, or a one-on-one offer, it can be hard to decide which option will serve your clients best. In this episode of The Uncommon Couch, I'm sharing the six things to consider when creating and selling your genius. We have to let go of the idea that there is a perfect way to do this because that will really drive you crazy trying to figure it out. It's almost impossible to create the perfect offer and have it sell on the first try. Instead, we need to think about this experience as iterative and experimental. I know how frustrating it is to put your time and energy into creating an offer that doesn't sell. Everyone has been there. The only difference between those that are successful and those that aren't is if you kept going or not. If you're committed to the idea of creating a unique offer, you have to keep trying. What you'll find in this episode: The basics of what an offer is Packaging your offers in a way that feels good for you Why you need to go beyond the modality and find your magic Focusing on the problem you solve and the results you achieve The importance of believing in your offer Creating freebies to get people on your email list Getting in the flow of your genius What happens when your offer doesn't sell For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast Take the free quiz: Which core offer is right for your business? The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It's a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship. If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!