Retention Chronicles

On this episode Yaw and Mariah chat with Aaron Schwartz, President of Loop Returns, the leading returns & exchange platform that helps Shopify’s best brands optimize return costs, retain more revenue, and prevent return losses. Aaron tells us about his past ventures as Founder of ModifyWatches, which was acquired by Custom Ink, Founder of Passport Shipping, and previous Chief Business Officer of Returnly. We also chat through the notion of influencers on a local level, when there’s demand but people aren’t buying if shipping isn’t up to par, carrier handoffs, keeping track of feedback from different channels, sustainable growth, and how consumers are trained to look for pitfalls.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we welcome Noah Rahimzadeh to chat! Mariah and Noah chat through BeReal and how brands are experimenting with it, B2C and B2B marketing strategies on TikTok, and the BFCM holiday rush in ecommerce.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On today’s episode of Retention Chronicles, we’re joined by Jennifer McKay Newton, Founder & CEO, and Hannah Toporoff, Social Media + Marketing Coordinator, at DefineMe Fragrances. DefineMe Fragrances is a clean, every-day fragrance brand all about bringing out your emotions through fragrance. On this episode we chat about the founder story of DefineMe, the science behind fragrance and emotion, hidden easter eggs in each butterfly logo, evoking what a scent smells like online, how DefineMe’s crystal infused perfumes are paired with scents, the launch of their hair fragrances and educating customers around products that go into your hair, the DefineMe Goddess Gang, TikTok learnings and #perfumetok, using the post-purchase experience to retain customers, as well as preparing for BFCM with email and SMS messages, gift guides, and bundles.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by Michael De Santis, Director of Business Operations at Doris Dev, a full suite product development agency, and is a member of the founding team at Canopy, a no mist and no water diffuser brand. Michael, Mariah, and Noah chat through product inception and design, eco-friendly packaging, fulfillment, product testing, thinking about retention even when you're developing your product, building customer loyalty with samplers, and more!Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode, Brian and Mariah chat through whether they’re a loyal Google maps or Apple maps user, Brian quizzes Mariah on geography, AARP going viral on TikTok, if Amazon Prime Day takes away from BFCM or adds to it, the newest Shopify ad, and Chipotle announcing they’re now in the Metaverse.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode, we’re joined by Tim Swindle & Scott Brown, Co-Founders of Paddlesmash, the next great backyard game where Pickleball meets Roundnet. We touch upon manufacturing in the US vs internationally, creating new board games, getting games on the shelves of big retailers, the virality potential of games, how its changed getting the products into the hands of the consumer, sending free product out to get content back, QR codes on packaging, and building brand awareness through DTC so there's brand recognition in retail.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles we’re joined by Mat Bingham, Director of Technology Partnerships at Okendo, the customer marketing platform that builds connections through showcasing high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. On this episode we chat aboutcollecting data and influencing customer behavior,what to do if you have 5 reviews for one product and 100 for another,how cross and upsells should include social proof, UGC, and/or reviewsonsite post purchase surveysBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Brian and Mariah get each other's opinions on;Trying Tenzo matcha, reading instructions, and the post-purchase experienceImprovements for SMS strategy from a consumer perspectiveBed bath & beyond and the downfall of department storesIf DTC brands have the option of having a wedding registryFedEx announced they’re raising prices because of a lack of demand, inflation, and market instabilityAdobe purchasing Figma for $20 Billion and how Figma made collaborative design a thingThe differences between Canva and FigmaThe meaning of ‘cheugy’ and what constitutes as cheugyTexting and slacking with abbreviationsBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined my Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, a healthy soda brand. On this episode, we discuss;Selling in retail and DTCFood pairing with Olipop flavorsHow Olipop launches new flavorsMaking repeat purchases easyUtilizing post purchase transactional flows to educate customersUsing post purchase transactional flows to generate UGCBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by Andy Warren, Senior Director of Strategy at Tomorrow Agency, an ecommerce focused digital agency based in New York City and official Shopify Plus Agency Partner. We chat about;Enterprise level methodology for both creative and technical strategyWhat enterprise brands are looking atHow enterprise and SMB brands differ in documentation of strategyData metrics that show conversion and revenue generatedThe gap between customer expectation and merchant expectationWhy ‘Micro Personalization’ is attainable for everyoneBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.