On this episode of Chit Chat Stocks, Brett performs a research report on ELF Beauty. The stock is up over 600% in the last two years and has actually outperformed Nvidia since the start of 2022. We discuss:

- ELF's founding

- Why it has gained so much market share

- Why the stock was a bargain in 2022

- Valuation analysis and expectations embedded in the stock

- Would Brett buy shares today?

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Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

Andy Warren (Tomorrow Agency): There’s a gap between customer expectation and merchant expectation