Retention Chronicles

On this episode of Retention Chronicles, we go through some of our favorite season 2 moments with DTC brands. We feature highlights from Steve O’Dell, Co-Founder and CEO of Tenzo, Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, Tim Swindle and Scott Brown, Co-Founders of Paddlesmash, Hannah Toporoff, Social Media and Marketing Coordinator and Jennifer Mckay Newton, Founder and CEO of DefineMe Fragrances, Sergio Tache, Founder and CEO of Dossier, Matt Orlic, Founder of Football Supplements, and Luke Kingma, Creative Director at Bored Cow.

On this episode of Retention Chronicles, we’re joined by Adam Sharon-Zipser, Director at Elephant Room & Giftnote, and Nick Kennedy, Head of Client Success & Partnerships at Elephant Room and leading Growth at Giftnote. Elephant Room is an integrated digital agency focusing on building and growing online presences for Australian businesses while Giftnote is helping online brands unlock their giftable revenue. The group chats about trends from BFCM 2022, performance marketing, big results for startups, the Shopify ecosystem, benchmarks to look at, giftable revenue, marketing to both gift givers and gift receivers, what converts gifts receivers to first time buyers, and more!

On this episode of Retention Chronicles, Noah and Mariah discuss how Black Friday Cyber Monday (BFCM) 2022 went and what trends we saw, predictions for 2023, and the macroeconomic impact on consumer behavior. We also discuss TikTok being banned in certain US states, and the influence of social media and social proof.

Today, we’re joined by Luke Kingma, Head of Brand at Tomorrow Farms and Creative Director at Bored Cow, the leading brand for animal free dairy milk. We talk about demystifying lies around the new food industry like precision fermentation or cell based meat, the waves of social media from legacy platforms to new platforms, creating political commentary that isn't divisive, basing a marketing strategy around edutainment, collecting consumer insights across the journey, and doing something fun and memorable in marketing.

This week we welcome Dan Caldwell, Senior Strategic Partner Manager at Klaviyo, a leading Email Service Provider (ESP) to discuss multiple use cases for your email and SMS notifications. More specifically, we dive into Klaviyo’s background as a Customer Data Platform (CDP), when to ask your customers for reviews, when to build SMS into your communication strategy, prepping for Black Friday Cyber Monday, and advanced segmentation for transactional messages around order deliveries, returns, and open customer support tickets.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Noah and Mariah discuss and try Google Multisearch, searching for a brand on social media before buying from them, shoppable ads on social media and Google, creating content on TikTok, trying Bored Cow (animal free dairy milk), layoffs in the technology industry, and more!Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Today we’re joined by Matt Orlic, Founder of Football Supplements and Inspire Brands Group. On this episode we talk through Matt’s entrepreneurial spirit starting 26 different companies and the lessons he has learned from starting so many businesses. We spend the majority of our time talking about educating your customers around healthy nutritional practices, influencer marketing, knowing the right market, content creation, and prepping for BFCM.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by Luis Lluis, Founder of GrowthStable, a leading agency for Shopify brands to enhance their suite of Ecommerce tools. Luis, Noah, and Mariah chat through Luis’s background as the Director of Ecommerce for Porto’s Bakery as well as continuing the conversation and excitement with your customers post-purchase, how to achieve the growth margins you’re looking for, creating a cyclic flywheel with increasing LTV, how brands are losing money on acquisition, retention as acquisition, and more!Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Yaw and Mariah chat through whether or not they like to have questions beforehand for presentations and podcasts, procrastination, Google Multisearch, TikTok as a search engine, and shopping on TikTok because it’s entertaining.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Sergio Tache, Founder and CEO of Dossier, built an affordable perfume brand from an e-commerce and investment banking background. He talks about spotting big beauty margins, prioritizing quality production, solving online scent discovery, using influencer video and UGC, transparent “inspired by” labeling, and simple UX plus post-purchase flows to drive repeat discovery.