Retention Chronicles

On this episode of Retention Chronicles, we’re joined by Jim Breese, Head of Growth at AppHub, an agency that delivers a comprehensive suite of ecosystem leading apps and unparalleled customer support that helps e-commerce businesses reach new heights. On this episode, we discuss entrepreneurship and finding passion in content, how 93% consumers look at reviews, Shopify apps that save money and prove ROI, customer retention and saving costs, how attention is the currency of the internet, reasons someone would sunset a DTC brand, & more!

On this episode of Retention Chronicles, we’re joined by Megan Christian, Social Media Manager, at YESCOM USA, an ecommerce brand that has been fueling projects that fill consumer’s passion for the past 20 years. On this episode we chat through how to approach thinking through your brand personality and how it differs for a creator and for a brand, thinking like a social media scroller, combining flexibility and a social media content plan, recognizing all possible first touch points with customers on social, how to get people to your website through social media, different approaches to work with a brand or a creator, and more!

On this episode of Retention Chronicles, we’re joined by Ari Murray, VP of Growth at Sharma Brands and author of Go-To-Millions newsletter, which is all about getting smarter on how to successfully scale a brand to its highest potential. We’ve had the pleasure of working with both Ari and Nik Sharma at Sharma Brands, so it’s safe to say this episode is jam packed with tons of content. We cover how Sharma Brands approaches Growth from both a client perspective and for their own in-house brands, which ecommerce verticals have a high repeat purchase rate, not sacrificing quality for the sake of growth, stealth-launching new brands and taking others from 8 to 9 figures, focusing on the customer experience rather than acquisition numbers, quality sensitivity, AI, and much more!

On this episode of Retention Chronicles, we’re joined by Nate Hodge, Co-Founder and CEO of Raaka Chocolate. Raaka is a bean-to-bar, transparently traded Cocoa based product that emphasizes taste, quality, and authenticity. We chat through the founder story of Raaka, how far consumers can be from the production of their food, Raaka’s transparent trade model, branding centered around real people behind the product, first party research and data, segmented post-purchase email and SMS flows, and learning about the lifecycle of social media.

On this episode, Maier Bianchi, Founder and CEO of Bemeir, joins Retention Chronicles to chat through his founder story having worked in many different roles through his career, the fabric of helping people and learning with others to create a space of inclusivity, how to choose the right ecommerce platform (Shopify v. Magento v. Adobe Commerce), the web3 industry and how it ties into B2B and the Shopify ecosystem, Shopify hydrogen and headless storefronts, and more!

Today on Retention Chronicles, we’re joined by Christina Dorr Drake, Co-Founder & CEO of Willa’s Oat Milk. We joyfully chat through many things on this episode, such as, pivoting from an agency background to founding a CPG brand, starting as an entrepreneur and learning how to work with a smaller team, revolutionizing the oat milk business to use the whole oat (rather than just the sugary part), food waste and how to prevent it, experimenting with different tactics on social media, gifting product to influencers, and providing different customer experiences to meet them where they are at.

On this episode of Retention Chronicles, we’re joined by Dylan Byers, Jacob Paduch, and Liam Veregin, the Co-Founders of Aplo, a leading ecommerce performance marketing platform. In this specific episode, we chat through understanding how different technologies have different attribution models, omnichannel cohesion is overlooked by many, how different platforms have different attribution models, how to retain holiday shoppers, how to approach holiday ad creative and campaigns around Black Friday Cyber Monday (BFCM), which months are the most valuable cohorts of customers, and more!

On Retention Chronicles we’re joined by Dave Burchett, Founder & CEO of Avance Vinyl, a leading DTC shop with the highest quality vinyl, rhinestones, sublimation paper, and crafting supplies. In the episode, we chat about what inspired Dave to get into the vinyl and crafting space, creating a repeatable process, business differentiators, knowing your target market, ad creative, targeting your ICP, social media and shoppable stores, what questions you should ask yourself around Search Engine Optimization (SEO), and rewarding your customers to increase retention.

On this first episode of season 3, we’re joined by Drew Himel, Founder & CEO of FIRESIDE, a marketing services company based in Denver, Colorado, supporting clients across the US and around the world. For some fun stuff to chat about before getting in the thick of things, we talk about biohacking and yoga, then we dive into business strategy such as making ROI positive quickly, the ideal tech stack for ecommerce brands, accurately communicating to your customers when a shipping issue occurs, making sure inputs are correct in google analytics for accurate attribution, decreasing churn or CAC, and humanizing the customer experience.

On this episode of Retention Chronicles, we go through some of our favorite season 2 moments with DTC technology partners and agencies. We feature highlights from Vasa Martinez, of Growthbuster and Perfy, Andy Warren at Tomorrow Agency, Mat Bingham at Okendo, Michael De Santis at Doris Dev and Canopy, Aaron Schwartz, formerly at Loop Returns, Luis Lluis of GrowthStable, Dan Caldwell at Klaviyo, and Adam Sharon-Zipser, Director & Nick Kennedy from Elephant Room & Giftnote.