Retention Chronicles

On this episode of Retention Chronicles, we’re joined by Casey Matthew, Founder & CEO of Skylab, an award winning digital marketing agency located in Los Angeles, CA. Noah, Mariah, and Casey discuss ideal customer retention rates, how to impress others with your intentionality, merchants being at the center of a partnership, scaling meta and facebook ads, the value of lifetime sales, increasing sales year over year (YoY), and more!

On this episode of Retention Chronicles, we’re joined by Stephanie Cohen, Founder of Stephanie Cohen Home, a brand exceeding their customers' expectations with exceptional service and beautiful, quality furnishings. On this episode, Mariah and Stephanie talk about Stephanie’s background as an interior designer and how that influenced building out Stephanie Cohen Home, walking through the customer experience and recognizing there were too many steps a customer had to take to purchase, eliminating customer friction in the buying process, taking glam shots for product listings, marketing through lifestyle brand marketing, tailoring the customer experience based on geographical location, and more!

On this episode of Retention Chronicles, we’re joined by Erik Huberman, Founder & CEO of Hawke Media. Erik, Noah, and Mariah talk about finding new efficiencies, determining what outcomes are desirable for a brand, keeping the same level of service while growing, marketing as an infinite opportunity cost, building an AI platform, and more!

On this episode of Retention Chronicles, we’re joined by Pooja Parikh, VP of Planning and Operations at Andie Swim. Pooja tells Mariah about her background as well as how Andie Swim was started to make all customers confident and comfortable in swimwear, helping customers with sizing guides and quizzes, designing swimsuits for all bodies, how budget allocation has changed as Andie has grown, ensuring the first touchpoint with a customer is valuable, expanding their post-purchase experience to include returns and exchanges, the Malomo + Loop integration, and more!

On this episode of Retention Chronicles, we’re joined by Josh Chin, Co-Founder and CEO of Chronos. We talk about Josh’s background in copywriting, finding good influencers to work with, finding profitability in 14 days, 3 stages of the customer experience, how to drive repeat purchases for subscribers and set the stage for repeat purchases, how to properly attribute success in marketing, and more!

On this episode of Retention Chronicles, we’re joined by Steph Hon, Founder & CEO of Cadence, a beautiful, modular, and customizable container system. Steph and Mariah talk about the inspiration behind Cadence and bringing routines on the go, quality product design with a first-of-it’s-kind magnetic and modular container system, developing the correct messaging for branding, how to be clever and focused with social media strategy, and more!

On this episode of Retention Chronicles, we’re joined by Chelsea Jones and Rachel Saul, Co-Founders of Chelsea & Rachel Co, a women-owned agency specializing in eCommerce strategy, UX/UI design & Shopify development. On this episode we specifically talk about how Chelsea & Rachel started their company and how their professional background influenced how their agency stands out. We also talk about choosing a subscription program, the biggest trends in ecommerce for 2023 such as serving customers holistically and breaking down different digital channels, and understanding the crossover between Amazon and Shopify.

On this episode of Retention Chronicles we're joined by Louise Fritjofsson, Founder & CEO of Martie. Martie delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Louise shares about her past few companies and we dive into what she learned by selling cookie targeting, a fitness technology, and eventually shifting to Martie. We also discuss Martie’s mission to reduce food waste while increasing food security at an affordable price, what happens to product and inventory when there’s product surplus, how to correctly portray your available stock to your customers, passing savings along to the consumer, launching an app and how to tailor in-app or push notifications, thinking through how the customer buying experience changes as you go from a product catalog of 500 to 1500, how to create an experience with a brand outside of buying (aka how can you get someone to scroll through your content), and more.

On this episode of Retention Chronicles, we’re joined by Thomas Kimura, Founder of Brickspace Lab, a group of passionate designers and developers that are committed to building the best ecommerce experiences. Specifically, we talk about custom Shopify theme development, an overview of the Retention Chronicles podcast, starting a career with Tumblr, working with Storetasker and its possible use cases with Malomo, auditing ecommerce websites and areas Shopify brands are missing out on, going through the customer buying process on your mobile device, the importance of great product images and photography, how the first sale should be treated like a demo, trends for 2023 such as AI making things easier, and having the mindset of a student.

On this episode of Retention Chronicles, we’re joined by Molly Kerrigan, Director of Retention at Shinesty. This week, we talk about Shinesty’s background, their primary goal of entertaining their customers and having that shine through in their brand, educating the customer about products in a fun way, how to approach retention in terms of what products you’re offering, fomo marketing, the value of a subscription model for underwear, how to segment the customer experience, email & SMS strategy, how to remove friction in returns & exchanges, & more!