Retention Chronicles

On this episode of Retention Chronicles, we’e joined by John Coyle, CMO of Andar and Host of the Modern Commerce podcast. John, Noah, and Mariah discuss learning through networking, starting a career in Facebook ads and paid social, building a media company and podcast to be indispensable, why John believes an agency model isn’t aligned with a merchant business model, creating a flywheel relationship where both businesses grow together, content marketing in B2B and SaaS, macro vs micro influencer marketing, testing out different UGC templates, and more!

On this episode of Retention Chronicles we’re joined by Kristen Tumasonis (Marketing Dir.) and Katy Eriks (Director of Customer Service) from the SuitShop team. Kristen, Katy, and Mariah talk about the Malomo x Loop integration and tracking returns and exchanges, customer education at the top of the funnel, educating on suit fit, having an easily accessible support team, setting up custom flows based on event dates, a 12 month email cadence for wedding planning, empowering customers to make the right choice for themselves, Malomo post-purchase emails, fashion and model inclusivity, and more!

On this first episode of Season 4 of Retention Chronicles, we’re joined by Mahdi Mahil, Partner Manager of Ecosystems at Attentive. Mahdi, Mariah, and Noah discuss building long term relationships with customers and building out partnerships at Attentive, how the SMS landscape has changed over the past 6 years and recognizing the potential of SMS, how tech partners smooth out the rest of the customer journey, adapting to customer demands, how the Attentive team focuses on innovation, deliverability, and compliance, how SMS as a channel is well positioned to retain customers, frictionless customer account creation, and more!

On this special episode of Malomo’s Retention Chronicles podcast, we’ve taken out some of our favorite Season 3 moments with DTC brands. Listen now to hear what leading ecommerce pros think about the Shopify ecosystem, customer retention and loyalty, transactional emails and SMS, post-purchase strategy, product development, finding your branding, and more! We highlight our conversations with Dave Burchett (Founder & CEO of Avance Vinyl), Christina Dorr Drake (Co-Founder & CEO of Willa’s Oat Milk), Nate Hodge (Co-Founder and CEO of Raaka Chocolate), Megan Christian (Social Media Manager at YESCOM USA), Molly Kerrigan, (Director of Retention at Shinesty), Louise Fritjofsson (Founder & CEO of Martie), Steph Hon, (Founder & CEO of Cadence), Pooja Parikh (VP of Planning and Operations at Andie Swim), Stephanie Cohen (Founder of Stephanie Cohen Home), Josh Knopman (VP of Growth & Digital Product at Blueland), Chuck Bowen (Founder & CEO of Mission Mercantile), and Lexi Montee (Vice President of Marketing and Communications at Happiest Baby).

On this special episode of Malomo’s Retention Chronicles podcast, we’ve taken out some of our favorite clips with our partners from Season 3. Listen now to hear what leading ecommerce pros think about the Shopify ecosystem, customer retention, scaling social media, A/B testing transactional emails and SMS, post-purchase strategy, and more! We highlight our conversations with Drew Himel (Founder & CEO of FIRESIDE), Dylan Byers, Jacob Paduch, & Liam Veregin (Co-Founders of Aplo), Maier Bianchi (CEO & Founder of Bemeir), Ari Murray (Director of Growth at Sharma Brands), Jim Breese (Head of Growth at AppHub), Thomas Kimura (Founder of Brickspace Lab), Chelsea Jones & Rachel Saul (Co-Founders of Chelsea & Rachel), Josh Chin (Co-Founder and CEO of Chronos), Erik Huberman (Founder & CEO of Hawke Media), Casey Matthew (Founder & CEO of Skylab), Adam Robinson (Founder & CEO of Retention.com), and Kasey Luck (Founder & CEO of Luck & Co).

On this episode of Retention Chronicles we’re joined by Lexi Montee, Vice President of Marketing and Communications at Happiest Baby. Lexi tells Mariah about their success in word of mouth marketing for their SNOO technology and building community around product, how comments on social are becoming the new UGC, expectation management with reviews, sharing stats on what’s average with children to educate new parents, segmenting based on what kind of parent their customers are, in-app support for customers, working with the FDA to get approval, and more!

On this episode of Retention Chronicles, we’re joined by Kasey Luck, Founder & CEO of Luck & Co. Kasey, Noah, and Mariah chat about the founding of Luck & Co and their focus on retention via email and SMS, freelancing on Fiverr, Kasey’s love of email and SMS, attribution windows, orchestrating across channels, adding specific flows for loyalty and referral programs, taking ownership of transactional emails, A/B testing email length, & more!

On this episode of Retention Chronicles we’re joined by Chuck Bowen, Founder & CEO of Mission Mercantile. Chuck tells Mariah about his professional career starting as an electrical engineer in the corporate world, why authenticity resonates so well, how to eliminate noise around you, customer retention, return on ad spend, calling your customers and rewarding with free gifts, be abundant in what you do, deciding what you want to be paid for any everything else you can give away, head-turning visuals, owning your supply chain to build trust with customers, making yourself accessible, and more!

On this episode of Retention Chronicles, we’re joined by Adam Robinson, Founder & CEO of Retention.com. On this episode, Adam, Mariah, and Noah chat about growing, engaging, and reactivating a first-party database, identifying anonymous website visitors and getting their email addresses, ad technology, buying a domain, retaining funnel leakage and customer recapture, setting up a product view abandonment flow, and more!

On this episode of Retention Chronicles we’re joined by Josh Knopman, VP of Growth & Digital Product at Blueland, an eco-friendly cleaning products brand designed to save you money and space without any plastic waste. On this episode, Josh and Mariah discuss how to develop proper eco-friendly products, the topic of greenwashing and how Blueland ensures they aren’t, collecting signatures for the EPA, designing with consumer research in mind, expanding into retail with partnerships like Costco, buying online vs retail, using geo targeting to protect against cannibalizing DTC, defaulting subscription to 3 month renewals, and more!