Comments on social are becoming the new customer testimonial with Lexi Montee (VP of Marketing & Communications, Happiest Baby)

On this episode of Retention Chronicles we’re joined by Lexi Montee, Vice President of Marketing and Communications at Happiest Baby. Lexi tells Mariah about their success in word of mouth marketing for their SNOO technology and building community around product, how comments on social are becoming the new UGC, expectation management with reviews, sharing stats on what’s average with children to educate new parents, segmenting based on what kind of parent their customers are, in-app support for customers, working with the FDA to get approval, and more!