Retention Chronicles

Today on Retention Chronicles we’re joined by Greg Meade, Co-Founder & CEO of CROSSNET and Good Sport. Greg and Mariah discuss the founding story of CROSSNET, scaling a business, game development, team management, the experience of going viral on social media, using word of mouth marketing to grow, being a thought leader in the ecommerce/DTC space, the stages the CROSSNET team went through to develop and improve their products, how he think about retention, marketing a game with the right branding, and finding the right balance of technology for your team. To enter in our Tracking Page Design Contest, click here!Or get your custom post-purchase experience mockup, click here!

On this episode of Retention Chronicles we’re joined by George Kapernaros, Founder & CEO of YOCTO. Noah, Mariah and George talk about how specialists at Yocto can only work with a maximum of 3 clients at once so they can closely spot gaps and inefficiencies in their strategy, his skepticism that consumers buy from transactional emails but was then proven wrong by insane engagement rates, how the engagement on transactional emails helps the deliverability of your marketing emails, believing the power of transactional messages and purchasing from the order tracking page, using the number of unique clicks to website from email as their main KPI, the areas that brand owners frequently neglect in their email & SMS marketing, & more!Malomo is currently running our Tracking Page Contest until 10/2/2023 and it is open to all Shopify/Shopify+ brands and agencies. Check it out here:https://gomalomo.com/tracking-page-contest

Today we have a special episode for you! On sept 7th 2023, Malomo hosted our fist ever live podcast with some amazing partners of ours. This live podcast is broken up into two sessions and this is the second of two. Part 1 was focused on how to best prep for Black Friday/Cyber Monday (or BFCM) from both a marketing and CX brand perspective while part 2 was focused on how to best retain holiday customers from a brand and SaaS POV. A special thank you to our panelists: Colin Waters, Assistant Director of Customer Experience at Brumate, Katy Eriks, Director of CX at SuitShop, Max Conley, Director of Ecommerce at Raaka Chocolate, Ryan Powell, Group Director of Marketing & Partnerships at Ryder Ecommerce, Vaishali Ravi, Product Marketing Manager at Loop, and Malomo’s very own Noah Rahimzadeh and Yaw Aning! Malomo is currently running our Tracking Page Contest until 10/2/2023 and it is open to all Shopify/Shopify+ brands and agencies. Check it out here: https://gomalomo.com/tracking-page-contest

Today we have a special episode for you! On sept 7th 2023, Malomo hosted our fist ever live podcast with some amazing partners of ours. This live podcast is broken up into two sessions and this is the second of two. Part 1 was focused on how to best prep for Black Friday/Cyber Monday (or BFCM) from both a marketing and CX brand perspective while part 2 was focused on how to best retain holiday customers from a brand and SaaS POV. A special thank you to our panelists: Colin Waters, Assistant Director of Customer Experience at Brumate, Katy Eriks, Director of CX at SuitShop, Max Conley, Director of Ecommerce at Raaka Chocolate, Ryan Powell, Group Director of Marketing & Partnerships at Ryder Ecommerce, Vaishali Ravi, Product Marketing Manager at Loop, and Malomo’s very own Noah Rahimzadeh and Yaw Aning! Malomo is currently running our Tracking Page Contest until 10/2/2023 and it is open to all Shopify/Shopify+ brands and agencies. Check it out here: https://gomalomo.com/tracking-page-contest

On this episode of Retention Chronicles, we’re joined by Jon Snow, Founder & President of The Snow Agency. Noah Rahimzadeh, Mariah Parsons, & Jon Snow talk about monetizing influencer marketing, integrating with other partners, understanding the value of an agency background, using modern day media buying principles to leverage, creating narratives and blending SEO with launching a new brand, how to amplify all your efforts, looking at retention marketing, taking the human element out of media buying, understanding the Shopify tech stack before approaching paid media, Diversifying where you're selling your products on all platforms, the risk of competition on social media, & more!Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm

On this episode of Retention Chronicles, we’re joined by Eric Bandholz, Founder & CEO of Beardbrand. Host Mariah Parsons and Eric discuss Beardbrand’s content strategy in the early days, empowering customers to love themselves and the trickle down effect on team morale, building a business around what Amazon can and can’t do well, bringing value first to customers with educational content, affiliate marketing, SEO, and organic social, & more!Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm

On this episode of Retention Chronicles, we’re joined by Dane Baker, Co-Founder & CEO of Ecocart, who’s proprietary algorithm gives brands the ability to not only effectively communicate their sustainability story to shoppers but include them in it with engaging activations. Our hosts, Noah Rahimzadeh & Mariah Parsons, talk to Dane about the current educational barrier to affordable sustainability software, building a shopping experience with sustainability at the center, calculating the carbon footprint for each brand and each package to offset all carbon emissions on the internet, talking about sustainability in almost every customer touchpoint, rewarding via loyalty programs for choosing carbon offset, how aligning a brand & shopper’s interests makes the customer come back & increases LTV, Ecocart’s Green Friday initiative to offset green emissions during BFCM for the brands they work with & more. Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm

On this episode of Retention Chronicles, we’re joined by Luke Droulez, VP of Marketing at PAX, a leading global cannabis brand on a mission to enhance consumers’ lives through exceptional cannabis experiences. Our host, Mariah Parsons, and Luke discuss regulation around restricted goods, interstate commerce, running ads on restricted goods, branding around discretion for their customers, launching their own products , hosting launch events, working with celebrities on launch initiatives, cannabis living at the intersection of art, music, and technology, wholesale and direct sales, using their website as top of the funnel interaction, opening new markets, setting up warranty to make sure care and maintenance are at the forefront of their products, how to create more branded moments and brand affinity. Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm

On this episode of Retention Chronicles, we’re joined by Aaron Quinn, Founder and CEO of eHouse, a customer-first eCommerce agency, combining the best of UX design, technology and analytics to create sites that shoppers love. Mariah, Noah, and Aaron discuss how to put energy in the right places in both a professional and personal sense, what Aaron has learned from 20+ years of experience in ecommerce, being approached by Shopify to be a strategic partner and knowing that it was the right direction for their team, how Shopify has enabled brands to focus on the consumer first, how great customer support can build a brand consumer relationship even when there’s an issue, launching headless websites, engaging with the customer to increase retention, generating revenue and loyalty during the post-purchase experience, providing value while a customer is waiting for their order, & more!

On this episode of Retention Chronicles, we’re joined by Olivier Momma, Co-Founder of Ekster, a trackable wallets, card holders, bags and tech accessories brand that provide function and style at your fingertips. Olivier and Mariah talk about Ekster’s very successful launch on kickstarter, building out a kickstarter launch guidebook for other brands, the roadblocks Ekster faced when scaling, conversion rate optimization and website design, A/B testing, international SMS strategy, email drip campaigns, using post-purchase emails to survey customers, return management, & more!