The merchant, not revenue, should be at the center of a partnership with Casey Matthew (Founder & CEO, Skylab)

On this episode of Retention Chronicles, we’re joined by Casey Matthew, Founder & CEO of Skylab, an award winning digital marketing agency located in Los Angeles, CA. Noah, Mariah, and Casey discuss ideal customer retention rates, how to impress others with your intentionality, merchants being at the center of a partnership, scaling meta and facebook ads, the value of lifetime sales, increasing sales year over year (YoY), and more!