Retention Chronicles

On this episode of Retention Chronicles, Brian and Mariah get each other's opinions on;If a sales representative offering a gift card is an effective outbound strategyBeing a high LTV customer by subscribing to various brands (or not)Disney adults and the business strategy behind theme parksInfluencers turning their audience into buyersThe Attentive x Loop integrationThe competition between TikTok and Instagram.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

This episode we’re joined by Vasa Martinez, Founder of Growthbuster, an ecommerce agency, and Perfy, a beverage brand, as well as the CMO at Outer Aisle. On today’s episode we talk aboutVasa’s internship with Quest Nutrition BarsDeveloping a network early in your career to learn from the bestWhen to outsource to get the job done vs when to keep it in houseCreating a rolodex, or a housefile, to know your audienceShifting your retention strategy based on the quarterHow to get people to continue to open email and SMSAs well as how being authentic manifests a better connect with your customerBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode, we’re joined by Steve O’Dell, Co-Founder and CEO of Tenzo, a Matcha brand that is 100 % USDA Organic, Kosher, Paleo, and Vegan! They work directly with farmers in Kagoshima, Japan to provide you with a delicious matcha that is changing the game of the tea industry. Steve tells us about;What Matcha is and how it is different from coffeeHow a product can be iterative while brand story stays the sameHow to increase lifetime value (LTV) after someone buys (post purchase)Testing the unboxing experience through SKU iterations and mapping Klaviyo flow IDsAcquisition data with privacy updatesFocusing on creating good organic contentLooking at and diving into retention data the same way we do acquisition dataBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.Episode resources: The Culting of Brands by Douglas Atkin, Seth Goden's This is Marketing, and Play Bigger by Al Ramadan.

On this very first episode of Season 2, we’re introducing a new co-host, Brian Lastovich! Brian is the Head of Marketing at Malomo and he joins Mariah to discuss updates in the Shopify ecosystem as well as plenty of other topics (and yes, some tangents!). In these shorter episodes of Retention Chronicles, Brian and Mariah each pose two topics to discuss. Today, we teach Brian how to use a microphone (and become a professional podcaster 😝), what Mariah thinks of Ultra Fast Fashion, if LinkedIn stalking is ok, quiet quitting, whether hot dogs can be straws, our reaction to Shopify Collabs dropping, as well as reflecting on Gorgias’ $30M Series C.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about;Key benefits of referral and loyalty programsKPIs to pay attention toWhy referral channels are great for growthWhat incentives are successful and motivating to your customersScaling word of mouth marketingBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.Episode resources: Friendbuy blog, Morning Brew, Future Commerce, Seth Godin's blog.

On this week’s episode of Retention Chronicles, we’re joined by Aaron Dungca, Director of Merchant Success at Rebuy, a personalization platform that creates intelligent shopping experiences. Aaron, Noah, and Mariah chat through; How merchant success and retention relateTaking a consultative approach to help rather than sellCreating lasting relationships What it means to have an intelligent shopping experience and how to create oneKPIs to look forHow to increase your AOV (average order value) and ROI (return on investment) on ad spendHow to navigate building partnerships with other technologies vs building out product featuresBe sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources: The Leader Who Has No Title by Robin Sharma, The Customer Success Professiona’ls Handbook by Ashvin Vaidyanathan, How to Win Friends and Influence People by Dale Carnegie, Malomo Resource Library.

On this episode of Retention Chronicles, we’re joined by Marcus Ohanesian, Partners Manager at Trellis, a full service eCommerce solution provider that specializes in implementing websites. Marcus talks to us about;The differences between ecommerce platforms Shopify, Magento, and BigCommerceAuditing to have a baseline to completely understand the whole picture (and the tools to do so)Different technology solutions to implement depending on verticalBuilding out a whole website experience that appeals to a customerHeadless websites and optimizationBe sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources: Our CEO's presentation at the DTCX4 Conference, 1-800-DTC, Trellis blog, The Hard Truth About B2B podcast, Malomo agency program, Shopify Updates

On this episode of Retention Chronicles, we’re joined by Chase Alderton, Partner Marketing Manager at Recharge, the leading subscription platform. Chase shares brilliant take-a-ways with Noah and Mariah, including his perspective that retention starts at the beginning, not the end. During this episode, you’ll hear us discuss starting your subscription program with best practices, enhancing your current subscription program with segmentation and personalization, and driving the most value out of your subscription model.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources:Recharge 2021 Report and Brandon Amoroso’s Newsletter

On this episode of Retention Chronicles, we’re joined by Tim Masek, founder of 1-800-DTC and Director of Growth at Storetasker. 1-800-DTC is a directory for ecommerce brands when they’re considering all their tech stack possibilities as well as a community around identifying trends between brands. In this episode you’ll hear about Tim’s Under the Hood interviews that dive into the operations behind a brand to give a technical approach to success, how to turn a one-time purchaser into a subscriber, whether having a subscription only business model is right for you, how to have a streamlined tech stack, what patterns have emerged after looking at a ton of brands, how to outshine competitors, and driving exclusivity through memberships, gated communities, dark stores.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources: 1-800-DTC Yellow Notes Newsletter, Oddit Newsletter, and Indie Hackers Newsletter.

On this episode of Retention Chronicles, we are joined by Marco de Paulis, Director of Partnerships at Whiplash. Whiplash is a 3PL (third-party logistics), also known as a nationwide omni-channel fulfillment provider. Marco explains what a 3PL is and does, what to look for and prioritize in the shipping and fulfillment space, how to be efficient while setting up your inventory, how to live up to the buy once the customer purchases, how to improve customer satisfaction and so much more.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources: Privy and Crossbeam