Retention Chronicles

On this episode of Retention Chronicles we are joined by Will Laurenson of Customers Who Click and he is an expert on conversion rate optimization (CRO). He works with ecommerce brands to reduce customer acquisition and get a higher return on their spending but to also get more customers through the door, increasing their average order values (AOV) and lifetime value (LTV). By listening you’ll obviously hear about CRO but we go into so many cool topics surrounding CRO because as Will points out, it isn't just about conversions but so much more. We’ll chat about various tests you can run for areas like free trials, marketing copy, customer pain points, CTAs, and returns policies. We also talk about sending helpful content to your customers and why customer feedback might be more helpful than data.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources: Baymard Institute and GoodUI.org

In this episode of Retention Chronicles, we’re joined by Brandon Amoroso, Founder and CEO at electrIQ marketing and Noah Rahimzadeh, Director of Partnerships at Malomo. ElectrIQ marketing is a Shopify agency located in Miami that aims to help brands improve retention and LTV. We’ll share about how Brandon and his team do exactly that and how that process differs for subscription vs non-subscription brands. You’ll be given multiple use cases and creative ways to revolutionize subscription adoption and retention as well as how to leverage information from multiple technology platforms. And speaking of tech, Brandon shares his golden tech stack that he believes every Shopify brand should have. Have you ever wondered how you can get a customer back if they have a bad experience? Or what can go wrong if you segment but don’t personalize? Look no further…Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode Resources: Here’s more information on Brandon’s golden tech stack as well as our Malomo x Rebuy exclusive deal!

On this episode of Retention Chronicles, we’re joined by Aminah Fawad, Director of Operations and Emma Henderson, Lifecycle Marketing Manager, at Stix. Stix is the female-founded, no-judgment health brand with the products and space you need to make confident decisions about your body. What will you take away from this episode? How marketing and operations can be co-utilized in the customer retention space, opportunities that can be left on the table if customer retention isn't at the forefront of your strategy, how to first get feedback from your customers and how to implement those findings, why post purchase is important for your business, capitalizing on every touchpoint (even packaging), and how to center your team around your brand mission. Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

In this week of Retention Chronicles, we are joined by Co-Founder and CMO Jennifer Jane and Co-Founder and CEO Christopher Jane at Proper Good. This sibling team founded Proper Good- brand with tasty, healthy, ready-to-go meals. We talk about their journey bringing Proper Good to life and share about their experience going into wholesale with a different company before starting Proper Good. One of their biggest take-a-ways? Building a nimble supply chain based on your customer data. The Proper Good team was on Shark Tank and wildly increased exposure and sales pretty much overnight. How do you prepare for that? Have you seen Jen and Chris in their costumes? Chris and Jen give us the inside scoop on all of it. Have you thought about customer retention as having a great product that can stand alone on its own? By listening to this episode, you’ll hear Jen and Chris walk through all of it. Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

On this week’s episode of Retention Chronicles, we are joined by Chandler Dutton, Director of Retention at Magic Spoon, which is a fun, healthy, gluten free, high protein, low to no sugar cereal brand. They strive to bring you right back to eating cereal when you were a kid while not jeopardizing the taste and nutrition. We’re thrilled to have Chandler on the podcast as he is truly a retention expert and talks about both the technical and philosophical side of customer retention. Magic Spoon is also a super unique brand that is super successful in both their ad hoc purchases and subscription program. He talks about how their goal changes depending on the customer. He talks about how curating flavor profiles might play into the customer retention strategy because choice is a positive thing but can be a friction point for customers. Chandler advises people to look at data that is actionable. He stresses the importance of being able to take a step back and compress it down into a few take-a-ways to unlock your best customer retention strategy.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Join us for this week’s episode as we talk with two incredible co-founders for a very special look into what it's like to be an entrepreneur. We’re joined by McKenzie Bauer, Co-Founder of ThreadWallets, and our very own co-founder and CEO here at Malomo, Yaw Aning. McKenzie and Yaw share their business origin stories (and the names of their companies). P.S. if you haven’t heard these origin stories before, you definitely need to. But as any entrepreneur will tell you, you can’t go about it alone. Yaw and McKenzie share their experiences of working closely with their loved ones and leaning on them for support when starting a business. After joyfully taking a stroll down memory lane, we relate these authentic and real stories to customer retention on a greater level and having a pulse on how your brand is perceived.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

On this episode of Retention Chronicles, Blake Imperl, who heads Partner Community as the Manager of Partnerships Growth & Insights at Attentive, the largest SMS marketing platform for Shopify merchants. He walks through his experience in bringing his perspective as both a user and an expert working in SMS to the table. Blake shares his opinion on why he thinks SMS has gotten to be so popular. He paints a 360 view on what Attentive can actually do for their brands and how SMS marketing can compliment email marketing to create a bulletproof network of communication to your customers. In Blake’s opinion, he’s seen SMS being used as a tool for relationship building and email marketing as a more informative communication. We dive into the ‘do’s’ and ‘don'ts’ of conversational marketing and some examples in how strategies can differ based on industry. The Attentive x Malomo integration is now live and we chat about the what and why behind this integration and how brands can build phenomenal SMS post purchase transactional notifications. Blake walks us through some cool use cases with current brands that stick out and are doing some really cool things through SMS.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

On this week’s episode of Retention Chronicles, we’re joined by Chuck Melber, Marketing Director at Nomad Goods, a consumer electronics and accessories brand that values resourcefulness, seeking adventures, and living in the moment. Chuck and Mariah cover so much in this episode but we start out covering affiliate marketing and how to reach out and sustain valuable partner relationships. Chuck dives into his opinion keeping a very healthy email marketing list and why he believes this helps your brand in multiple faucets. Nomad Goods has been dabbling in their SMS strategy and is exploring older methods of marketing, such as direct mailers, billboards, and even aerial advertising. All this is then tied back to customer retention and comparing ecommerce customer experiences to brick and mortar customer experiences. Chuck and Mariah pivot to discuss Nomad’s commitment to environmental stewardship (and a pretty impressive one at that) then round out the episode with some chat about product developments.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

On this week’s episode of Retention Chronicles, we welcome Josh Knopman, Director of Growth and Digital Product at Caraway, a brand that centers around beautifully designed non-toxic kitchenware. Caraway has been doing such amazing work on communicating with their customers and it truly shines through in this episode. Josh recounts all of their efforts by telling Sarah and Mariah about the unique communication channels they considered and ultimately implemented in order to add value to their very loyal consumers. Josh acknowledges the strategic shift of focusing on customer acquisition to retention and importance of capitalizing on the post-purchase space, which he believes is underinvested in. Josh also tells us about the experience in growing a brand from a single product to a multi-product company with a product that has a lower frequency of purchase than consumer goods while still being able to maintain customer engagement. With all the supply chain demands and backorders, we discuss the importance of transparency and thoughtful messaging with your customers, which flows into the overall intentionality behind Caraway’s messaging and support team. Caraway does something very unique for their customers who reach out to the support team for some assistance but you’ll just have to listen to find out! Consider this your warning, all this talk about cookware and bakeware may make you want to grab a snack! Enjoy!Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

This week on Retention Chronicles, the Malomo Sales & Marketing team hosts Jesse Bern, founder of Red Beard Conversions and overall expert in email and SMS marketing. This was such a fascinating conversation all about email marketing and SMS marketing. Jesse walks us through his process in capturing your audience in a subject line to spur curiosity and then rope them into a story in the body of the email copy. He is a master at using conversational, humorous, and even sometimes riskier language to entertain and intrigue customers. We also discuss how to pivot and bring new experiences to your work to keep things relevant and fresh. Jesse shares he is trying to focus on sharing more about himself and his story on social media to connect both with the brands he works with and their customers and his own following. Jesse and Spencer bounce off of each other about the concerns they hear from brands on the marketing side and on the sales side, which is fascinating to hear. Last but certainly not least, we discuss the differences between email and SMS marketing and wonder if and when boundaries that are native to SMS will be broken. Be sure to tune into this amazing episode and share your thoughts with us on your favorite social media channel.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!