This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
May 20, 2019 • 45min
Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship
Kenny celebrates his wedding anniversary with Amelia. Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship. Philly wonders how Barry put up with Kenny for 29 years!
To reach Barry, you can find him at : barrygmark@mac.com or https://www.linkedin.com/in/barry-mark-3b01182a
May 13, 2019 • 37min
Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny.
Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny.
The guys talk about when "good enough" is really good enough, and how to strike a balance in getting things done.
May 7, 2019 • 53min
How social media is like cleaning toilets. We bring expert help on the show. Laurie Shopland talks about how to power through the things that are blocking your way
We follow up and bring Life coach Laurie Shopland on. How to power through the things that are blocking your way. Laurie Shopland https://shoplandhealth.ca comes on the show and coaches Ken and Philly on how to power through blockers.
Apr 30, 2019 • 42min
What to do when you need to change what you're working on. Ken picks on Philly
Philly talks about not doing things that aren't in his wheelhouse, and that prompts a discussion about what to do when you need to change what you're working on. Kenny talks about adapting for change, the guys confirm that they're not normal. Ken picks on Philly.
Apr 23, 2019 • 57min
Interview with Granola Girl. Hobby maker turned entrepreneur from giving out samples to 300 stores. Philly and Ken walk through April's journey.
You'll want to check her out. https://www.facebook.com/thegranolagirl/
Philly and Ken walk through April's journey from cake maker to hobby granola maker turned entrepreneur. She's gone from giving out samples at local markets to selling in 300 stores.
Apr 16, 2019 • 47min
Websites, merchandising, CRM and experiential oh my!
Websites, merchandising and experiential oh my! Philly and Ken be their ADD selves and range on a series of topics. Philly talks about research and how finding facts to build a plan isn't different from small companies to big companies. They talk website builders and style guides. They talk CRM - https://www.zoho.com, https://www.hubspot.com/, https://www.marketo.com, https://www.zendesk.com/
Apr 9, 2019 • 51min
Philly looks inside Ken's head to find out what a buyer sees when they do store visits
Philly looks inside Ken's head to find out what a buyer sees when they do store visits. Kenny spends time in liquor stores and comes out sober. Philly finds out why, and what he's looking for. They talk retailing and retail strategy, and pet peeves about their shopping experience.
Apr 4, 2019 • 40min
Marketing spend....it's not enough. Philly and Ken talk about the vitamin company that they're working with.
Marketing spend....it's not enough. Make sure you measure what you spend on to get the right return on investment. (ROI) Be clear on what your goals are. Philly talks about #marketinggoals and loading up the funnel with opportunities for sales to convert. #mathtomarketing
Philly and Ken talk about the vitamin company that they're working with. What happens when you build a plan, and they change their minds...the team talks more cannabis and Shopland Health's insight cannabis/cbd episode.
Kenny talks about his ADD. Philly wants to do a joint session together next year at Global Pet. Philly wants to get Kenny in front of a lot of owner operators.
Mar 26, 2019 • 34min
The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night.
The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night. Work hard, play hard - Philly also talks about the talks that he did at the show. You can find them here. https://retailphil.com/presentations
Ken and Philly talk about what to call Kenny. Owner operator guidance counsellor? If you have an idea - send us a note!
Mar 19, 2019 • 38min
Marketing budgets, clearout show, plant based protein, how trade shows spark ideas
Philly gets ready for #GlobalPetExpo and the two sessions he's teaching there. (https://globalpetexpo.org/buyer/seminars.asp) He's teaching "Like.Follow.Share" and "What's Your Time Worth?" Ken and Philly get into how and when you do your own thing versus hiring out work to people to keep yourself moving.
Shout out to Sara Carvalho (http://sarasunshine.com/) for her magical graphic touch.
Philly talks about sweating a marketing budget and how to figure out where to find dollars from.
Kenny talks about Natural Expo West and how huge it is. Milk substitutes is a huge and trending category, and alternative protein sources is a growing trend. Plant based trends are one of the biggest growth trend at the show. Kenny talks about the clearout show in Las Vegas. Philly panics about Kenny going and spending the lights out.
