This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
Mar 12, 2019 • 38min
What happens if Ken and Philly go to the same show? Ken guests from the Natural Expo West
What happens if Ken and Philly go to the same show? Ken guests from the Natural Expo West
Mar 5, 2019 • 40min
Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.
Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.
Feb 26, 2019 • 45min
Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.
Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.
Feb 19, 2019 • 59min
The famous Linda Webb makes her debut. First of many (we hope) Tips on what you need to do to get to production
The famous Linda Webb makes her debut. First of many (we hope) Tips on what you need to do to get to production. Linda Webb talks through ingredients, packaging, order quantities, and all sorts of things that first time product people encounter.
Feb 12, 2019 • 45min
Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job?
Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job? Philly and Ken talk through launch decks, the nuances of selling B2B and how it's different from B2C marketing. When you figure out your audience...things get easier.
Feb 5, 2019 • 42min
Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for
Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for. Philly talks about buyer personas and how critical they are to building plans and knowing where and when to execute your plan. Calling out Linda Webb to come on the show, and a shout out for Rachel Farewell and This Commerce Life's new kickass socials. www.rachelfarewell.com
Jan 31, 2019 • 53min
Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today.
Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today. Plug for Satya Organics and Patrice's wonderful ezcema cream.
Jan 22, 2019 • 36min
Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb.
Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb, building a node or hub where our people can help our people.
Jan 15, 2019 • 39min
What to do when your seasonal business has no season? The importance of paying it forward and helping others.
What to do when your seasonal business has no season? Phil talks about dealing with excess inventory and no demand, and some of the tough choices businesses have to make Phil also talks about the importance of paying it forward and helping others.
Jan 8, 2019 • 39min
Start the year with the right audience. Does your marketing plan match your consumer? Looking for a new word for a new type of agency.
We decide we don't like Kent that much. (too smart, too talented etc. etc.) More love for Linda Webb, Rachel Farewell. Philly and Kenny try and figure out what to call themselves (not agency...but what? a node? a connector? something fancy please) Start the year with the right audience. Does your marketing plan match your consumer?
