This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
Jan 1, 2019 • 46min
Happy New Year! We kick it off with a pretty serious discussion about investment and where to spend cash to grow a business.
Happy New Year. Philly talks about Mexico, and the retail scene and then we get real serious about investment and where to spend cash to grow a business.
Dec 18, 2018 • 29min
Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world
Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world. It's the end of 2018 - is your content plan ready for 2019? Is your ad plan ready for late 2019 or early 2020?
Phil and Kenny talk price elasticity and the value of knowing how much you can or should discount.
Dec 11, 2018 • 36min
A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show
A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show. Shout out to Rachel Farewell and her social media magic skills.
Dec 4, 2018 • 37min
The evolution of freelance - when you start choosing who you work with, and what happiness looks like.
A fullplate - Philly talks about the ups and downs as a contractor. The evolution of freelance - when you start choosing who you work with, and what happiness looks like.
Nov 27, 2018 • 44min
An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers
An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers
Nov 20, 2018 • 42min
All laughs and SEO. Phil talks keywords and organic SEO, how to find, build and rank keywords for your business.
All laughs and SEO. Phil talks keywords and organic SEO, how to find, build and rank keywords for your business. This one is a good episode to check out on Youtube. Phil goes through keyword planner, how to check your competition for keywords and what you're supposed to do with keywords.
Nov 13, 2018 • 51min
Getting past the gobbly gook of "content marketing," using Instagram to ask your audience for insights. Geo-tagging the bar and the importance of video.
Content Marketing. What does it really mean? Getting past the gobbly gook and getting into what makes a consumer pay attention to your brand. Phil talks about helping Laura Dunkley teach Content Marketing 101 and Kenny pushes for "what the heck am I supposed to do?" The benefits of digital media versus old world market message testing. The love for Satya continues from last episode. Kenny gets excited and starts thinking about things. Geo-tagging the bar and the importance of video.
Nov 6, 2018 • 43min
Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. They talk about return on investment and proper spending in the right buckets to make businesses grow.
Phil plugs Wave for Small Businesses (www.waveapps.com) and dreads tax season and accounting for his business. Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. Free plug for Satya.ca, Quest Vitamins and Pink Solution. Kenny jokes about cutting Linda Webb lose, but Philly won't talk about it. They talk about return on investment and proper spending in the right buckets to make businesses grow. Sara Carvalho and her magic photography skills gets the Commercial Drive coffee really great photos.
Oct 30, 2018 • 40min
What retailers value and how to deliver it without giving everything away. Coffee preferences and how freelancers network.
What retailers value and how to deliver it without giving everything away. Phil talks about helping a brand be valuable to a retailer while still keeping profit in their pocket. Phil talks about Kenny's coffee and the duo talks about how freelancers network and work together.
Plugs this week to Vive Social and their founder Shnane Liem, a wonderful all round wonderful person.
Oct 23, 2018 • 44min
The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network
The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network, the Mississauga Business Enterprise Centre and free resources for up and coming entrepreneurs.
