This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
Oct 16, 2018 • 38min
A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits
A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. They reminisce the old days and the power of a good team. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits. Shout out this week to yellcanada.org
Oct 9, 2018 • 33min
Old school trade shows, cricket powder, Youtube, and brand takeovers.
Old school trade shows, cricket powder, Youtube, and brand takeovers. Phil talks about his experience at Pet Connections Expo, calls out some brands, and talks about crickets. Kenny is being strategic and ditches some roles to keep himself happy. Brand callouts to https://www.petconexpo.com, http://www.jiminys.com/, https://www.apetwithpaws.com/
Oct 2, 2018 • 42min
Phil and Kenny start this episode salty. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item
This episode starts rough. Phil pushes his luck, Kenny spends 20 minutes getting on the internet. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item.
Kenny tells a funny story about Black Friday Sales . Phil loves Linda Webb some more, and introduces Kenny's friend (Linda) to Kenny's friend (Shnane). Kenny's at the Gangzhou Fair, and Phil's going to Pet Connections Expo
Sep 25, 2018 • 43min
Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny.
Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny. Shout outs to Pro lab and Linda Webb, M'eat, Shopland Health podcast, Laura Dunkley, Intelocate, UpperCase and Openphone
Check out the content portion of our podcast here: https://www.youtube.com/watch?v=4iYNxMUFJAY
Sep 18, 2018 • 41min
Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means.
Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means.
Sep 11, 2018 • 42min
School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession
School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession
Sep 4, 2018 • 46min
Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central
Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central
Aug 28, 2018 • 43min
Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda.
Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda. Building content involves following the data. Call outs: Jim and Laurie at Shopland Health (https://goo.gl/XE35if), Laura Dunkley @lauraldunkley, @jaykana that runs Modern Mississauga Magazine, and Diego Cortes @edge.
Aug 21, 2018 • 40min
The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry.
The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry.
Aug 14, 2018 • 36min
Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer
Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer.
Free plugs to Luciano Scatozza, Sandra Milligan, MBEC and Askuity....just for being wonderful people!
