This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
Aug 7, 2018 • 36min
What tomato plants and retail have in common. PR - how to make it happen, what to do with it when it does. Private label, sangria and angry Italian men
What tomato plants and retail have in common. PR - how to make it happen, what to do with it when it does. Private label, sangria and angry Italian men
Jul 31, 2018 • 37min
What now? Where to drive traffic if Facebook isn't it. Always selling your brand? Keep doing it, the role of brokers. Shout out to the Mississauga Business Enterprise Center
This is a packed episode.
What now? Where to drive traffic if Facebook isn't it - Phil talks about alternatives and how to take control of your impressions and reach.
Always selling your brand? Keep doing it, the role of brokers. Don't rely on anyone else to have your sell story. Phil talks about the importance of a sales deck, what a broker can and cannot do for you.
Shout out to the Mississauga Business Enterprise Center The folks at @MississaugaEDO doing good things for entrepreneurs. There's an SBEC near almost everybody in Canada. Go find them. Special shout out to @lauraldunkley for her unending job of teaching digital knowledge.
Jul 24, 2018 • 42min
Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.
Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.
Jul 17, 2018 • 33min
Kenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday
Kenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday
Jul 10, 2018 • 30min
Mama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together
Mama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together
Jul 3, 2018 • 29min
Influencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week
Influencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week.
They talk useful apps this week - TOGGL, Canva, Snapseed make their list, as does Google Alerts.
Jun 26, 2018 • 41min
Kenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager
Kenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager
Jun 19, 2018 • 40min
Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways.
Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways. They talk about Einstein Pet's success, and what's next. To find out more about Einstein Pet, head to https://www.einsteinpets.com/
Einstein Pets is proud to be a sponsored perk for "Pet Fooled 2.0", the “Pet Fooled” sequel. The campaign and fundraising perks for purchase can be found here: https://igg.me/at/Yu-X8hDTGFk/x/18621731
Jun 12, 2018 • 47min
Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies
Phil and Kenny are all over the place this week. They talk Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies.
Mary Meeker's Internet Trends Report can be found here. http://www.kpcb.com/internet-trends
Jun 5, 2018 • 1h 6min
Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week.
Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week, the power you wield as the leader of your company.
