This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
May 29, 2018 • 31min
How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.
How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.
May 22, 2018 • 27min
Kenny gets embarassed, Phil and Kenny explain the difference between markup and margin, and how to drive traffic to Kenny's website. Phil tells you where not to drop your drawers
Kenny gets embarrassed, Phil and Kenny walk through the difference between markup and margin, Phil tells you where not to drop your drawers. The two walk through Google ads, how to drive traffic to Kenny's webiste.
May 15, 2018 • 32min
Phil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things
Phil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things
May 8, 2018 • 32min
Kenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns
Kenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns
May 1, 2018 • 57min
Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.
Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.
Apr 24, 2018 • 37min
Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners.
Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies, so he talks about his webinar with Askuity instead. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners - if you're listening from Japan, you could get some of Nona Vannucci's biscotti.
Apr 17, 2018 • 37min
It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet. Kenny and Phil decide they have faces made for radio.
Kenny and Phil decide they have faces made for radio. Phil talks about meeting openphone and Kenny complains about Phil's cool friends. It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet.
Apr 10, 2018 • 29min
Meeting Lia Ollo. We talk to a super smart guest with a bright future, who shares a little bit of her brain with us. We talk about Point of Sale systems, what small business owners need to worry about and how to choose a POS system.
We talk to a super smart guest, Lia Ollo who shares a little bit of her brain with us. We talk about Point of Sale systems, what small business owners need to worry about and how to choose a POS system. Want the inside scoop on one of the biggest pain points in your retail space? Tune in here!
Apr 6, 2018 • 14min
Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.
Something a little bit different. We had this discussion at the end of recording the next podcast, so it seemed logical to put this out before the next podcast. (Make sense?) Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.
Apr 3, 2018 • 32min
This episode is all about getting into the buyer's head, the secret dialogue they're having while you're presenting. Phil talks about getting yelled at, and Kenny confirms they have no feelings
Kenny and Phil get into the secret dialogue buyer's have when brands present products. Phil talks about getting yelled by his buyer, and Kenny and Phil talk about the benefit of bringing your buyer into your plans early for a strategic advantage. Phil spends some time with Askuity, and Ecobee, and he's super impressed with both companies. Kenny is waiting for images so he can keep pushing Grasshopper forward.
