This episode is all about getting into the buyer's head, the secret dialogue they're having while you're presenting. Phil talks about getting yelled at, and Kenny confirms they have no feelings

Kenny and Phil get into the secret dialogue buyer's have when brands present products. Phil talks about getting yelled by his buyer, and Kenny and Phil talk about the benefit of bringing your buyer into your plans early for a strategic advantage. Phil spends some time with Askuity, and Ecobee, and he's super impressed with both companies. Kenny is waiting for images so he can keep pushing Grasshopper forward.