Getting past the gobbly gook of "content marketing," using Instagram to ask your audience for insights. Geo-tagging the bar and the importance of video.

Content Marketing. What does it really mean? Getting past the gobbly gook and getting into what makes a consumer pay attention to your brand. Phil talks about helping Laura Dunkley teach Content Marketing 101 and Kenny pushes for "what the heck am I supposed to do?" The benefits of digital media versus old world market message testing. The love for Satya continues from last episode. Kenny gets excited and starts thinking about things. Geo-tagging the bar and the importance of video.