Philly gets ready for #GlobalPetExpo and the two sessions he's teaching there. (https://globalpetexpo.org/buyer/seminars.asp) He's teaching "Like.Follow.Share" and "What's Your Time Worth?" Ken and Philly get into how and when you do your own thing versus hiring out work to people to keep yourself moving.
Shout out to Sara Carvalho (http://sarasunshine.com/) for her magical graphic touch.
Philly talks about sweating a marketing budget and how to figure out where to find dollars from.
Kenny talks about Natural Expo West and how huge it is. Milk substitutes is a huge and trending category, and alternative protein sources is a growing trend. Plant based trends are one of the biggest growth trend at the show. Kenny talks about the clearout show in Las Vegas. Philly panics about Kenny going and spending the lights out.
This Commerce Life