This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
Jul 30, 2019 • 51min
The guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next year
The guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next year. The importance of running numbers for next year to make an educated guess on what's to come.
Jul 23, 2019 • 38min
Kenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. What Kenny looks like out of control
Kenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. The guys are all over the place this episode. Philly theorizes on the war of search and how Amazon is winning search from Google, what the next social network might look like.
What Kenny looks like out of control....
Jul 16, 2019 • 44min
Carrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next.
Carrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next. Philly gets excited to connect two of his favorite people. Kenny becomes a Doyle fan (like Phil).
Jul 9, 2019 • 46min
Philly and Ken make good on their vacation promise. How to tell if you should be looking for a new job. Philly does email automation and what the heck that means
Philly and Ken make good on their vacation promise. How to tell if you should be looking for a new job. Philly does email automation and what the heck that means.
Some of the email automation platforms we were talking about:
Marketo, Hubspot, and Pardot
Philly and Ken also looked at https://www.tryenerc.com/ when they were talking about insights. (in case you want to follow along)
Jul 1, 2019 • 52min
How entrepreneurs work while on vacation. The art of prioritizing and staying away from hot topics.
The guys talk about working while on vacation. Do it or don’t do it? How to do it to remove stress and still get a vacation. Philly talks about email automation and how to go about setting up. The guys give Linda new job. Phil explains SEO in layman terms, and spills the beans on how Kent Fenwick is a voodoo magician at SEO.
Jun 25, 2019 • 53min
Shnane has arrived. Vive Social in the house, the boys talk PR, social and digital representation, and what small/medium businesses should be doing on awareness.
Shnane has arrived. Vive Social in the house, the boys talk PR, social and digital representation, and what small/medium businesses should be doing on awareness.
You can reach Shnane and Vive Social at info@vivesocialpr.com or https://www.facebook.com/vivesocialpr/ on Facebook.
Jun 17, 2019 • 46min
The boys podcast thru the NBA Finals, Game 6, talk gap analysis, on the sales and the marketing side. Philly talks marketing numbers.
The boys are tired but not complaining. When you're happy, tired is a good sign. Kenny talks about gap analysis - finding the right places to optimize your business. Philly makes a prediction about the demise of iPhone. They break in and out of watching game 6 of the Raptors vs Warriors Championship finals. Phil talks marketing numbers and conversion rates.
Jun 11, 2019 • 43min
Kenny poo poos Phil. Philly talks SEO and outrunning old content.
These two guys bicker over Apple and Android, Kenny tells Phil he's full of poo poo. Philly gets excited and talks content, why to have it, how to keep all the keywords together, how to outrun old content.
Jun 3, 2019 • 45min
Marketing and the pressure to bear fruit early. Philly and Ken talk about getting the right information to make the right content
Marketing and the pressure to bear fruit early. Philly and Ken talk about getting the right information to make the right content
May 28, 2019 • 53min
Phil takes a trip - comes home with stuff to do. Philly and Ken get hot and heavy over price increases.
This one episode is longer because of the complexity of the conversation. Price increases is part of everybody's business, but they seldom talk about it. Phil and Kenny get into and talk about different approaches you can take to introduce a price increase, what to expect as pushback from retailers, why you should be thinking about a price increase every year.
