The Startup Playbook Podcast

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep050: Followups, learnings and deep dive from the last 10 months May 23, 2017 rohitbhargava Podcast In Episode 50 of The Startup Playbook Podcast, I did followup interviews with 6 previous guests on the show to checkin on their progress and learnings over the last 10 months. The first guest is Tom Ellis, the Investment Director of Mai Capital, a VC fund that invests in opportunities looking to expand into the Chinese market. I first interviewed Tom in episode 17 where we spoke about his experience from both sides of the table and what he looks for in investment opportunities. In this follow up interview we talk about; finding your strengths, the need to ask for help and the importance of listening The 2nd returning guest is Matt Allen. I interviewed Matt in episode 28 where we spoke about his experience as a tech recruiter and his advice on how to find and attract tech cofounders. Matt has recently taken on a new role as the Startup Business Development Manager at AWS and in this follow up, we chat about the startup ecosystem, building networks and being authentic. The 3rd of our follow up interviews is with Adir Shiffman. In episode 12 I spoke with Adir about his change in career path from medicine to business, his experience in starting and selling multiple business and his role as the Chairman of Catapult Sports which he took to an IPO in 2014. In this follow up interview, we discuss Adir’s new model for startup structuring and some of the common pitfalls and the fallout from founder breakups. Next up we have Paul Naphtali. Paul is the Cofounder and Managing Partner at Rampersand, a $50M venture capital fund for early stage technology startups. Paul was one of the earliest guests on the show and in episode 5 we spoke about the investment process at Rampersand and the common ingredients of successful startup founders. In this interview we talk about the things that attract and turnoff investors.  Our 5th guest is Justin Dry the Co-Founder and Co-CEO of Vinomofo. In episode 3 Justin shared his and Andre’s journey of 4 pivots over 4 years before turning to the current model. When we last spoke with Justin, they had recently closed their $25M investment round and were about to start expanding globally. In this interview we checkin with Vinomofo’s global expansion, their learnings over the last year and the need to discuss failure. Our 6th and final guest is Tim Mundy. Tim is the Cofounder and Director of Digital Affair, an HR branding company that has gone through incredible growth since launching 3 years ago. In this follow up, we talk about retention, over delivering to customers and getting by giving. SHOW NOTES: Tom Ellis: (1:17 – 19:04) – Episode 17 w/ Tom Ellis on opportunities in China – Dave McClure – Mai capital website – Mai capital Twitter Matt Allen: (19:05 – 33:20) – Episode 28 w/ Matt Allen on how to attract tech cofounders – Nick Crocker – Nick Crocker Podcast interview (Ep39) on people, culture and values – Kyall Walker (Audience question) – Matt Allen Twitter – Matt email Adir Shiffman: (33:21 – 41:11) – Episode 12 w/ Adir Shiffman on the challenges of scale and the characteristics of fast growing startups – Michael Dodge – Arnold Bloch Leibler – Catapult Sports Paul Naphtali: (41:12 – 58:48) – Episode 5 w/ Paul Napthali on how to contact VC’s, ingredients of successful founders & the Rampersand investment process – Patrick Poke (Audience question) – Simon Sinek – Star with Why – Rampersand Justin Dry: (58:49 – 1:18:41) – Episode 3 w/ Justin Dry on building communities, deciding when to pivot and choosing between multiple options – F’Up Nights – Pathways Podcast – Jesse Wilson (Audience question) – Justin Dry (Twitter) – Justin Dry (Facebook) – Justin Dry (Instagram) Tim Mundy: (1:18:42 – 1:37:49) – Episode 1 w/ Tim Mundy on how to get clients, build relationships and form teams – VideoMyJob – Gary Vaynerchuk – Tim Mundy (LinkedIn) – Digital Affair  Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Playbook_Ep050.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep050: Followups, learnings and deep dive from the last 10 months appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep049: Duncan Anderson (Co-Founder – Edrolo) on the cycles of learning May 16, 2017 rohitbhargava Podcast In Episode 49 of The Startup Playbook Podcast, my guest is Duncan Anderson, the Co-founder and Director of Edrolo. Duncan left a career with Goldmann Sachs and Google to found Edrolo, which provides Curriculum focused video lessons, exam practice, and study planning tools for year 12 students, teachers and schools. He and his co-founders went through the Startmate program in 2013 and since then have seen a large growth in the company working with over 100 schools across Australia and more than doubling their team to over 60 staff over the last year. In the episode we talk about finding product market fit, growth through retention and the cycles of learning. Send your questions for Episode 50 to –  rohit@startupplaybook.co Show notes: – Edrolo – Startmate – Goldmann Sachs – Ben Sze – Jeremy Cox – Sam Altman – Thomas Edison – Jeff Bezos – Jeff Bezos open letter – How to Start a Startup – Sam Altman  – Duncan Anderson Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Ep049.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep049: Duncan Anderson (Co-Founder – Edrolo) on the cycles of learning appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep048 – Dave Scheine (Angel Investor) on winning globally May 9, 2017 rohitbhargava Podcast In Episode 48 of The Startup Playbook Podcast, my guest is Dave Scheine, an angel investor, startup advisor and global expansion expert. Dave can be considered one of the leading experts when it comes to global expansion. He helped expand Google’s offices and launch products such as G Suite in countries like India, Ireland and Poland, before moving on to join Yelp as their first International hire and helped them expand into 30 different countries during his role there as the Director of European Operations and the Director for the Asia Pacific region. He’s now based in Melbourne where he advises and sits on the board of several startups, angel invests in the companies and is actively helping to grow the Australian startup ecosystem. In the episode we chat about the metrics Dave looked at when deciding where and how to expand, what makes a good mentor/ mentee relationship and why teams are the most important things that investors look for. Send your questions for Episode 50 to –  rohit@startupplaybook.co Show notes: – Harvard – Standford – G Suite – Yelp – Jeremy Stoppelman – Rhonda Kallman – ANZ – Telstra – Sheryl Sandberg – Startmate – Daimler Chrysler – Honee – Matt Jones – Zomato – UrbanSpoon – Dave Scheine Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Ep048.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep048 – Dave Scheine (Angel Investor) on winning globally appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep047 – Glenn Gillen (Investor – Pick & Shovel) on silver bullets and culture May 2, 2017 rohitbhargava Podcast In Episode 47 of The Startup Playbook Podcast, my guest is Glenn Gillen, a mentor and investor at Pick & Shovel. Glenn was an early hire at Heroku and led their Add-ons Marketplace business unit where he helped define go to market strategies for over 100 developer facing startups, several of them now well known billion dollar companies. He is now back in Australia, spending most of his time as an active angel investor and helping to develop and shape the Victorian startup community. In the episode we chat about how he got his job at Heroku from an email to the founder, scaling company culture, the advantages of the Australian startup ecosystem and his process when making investment decisions. Show notes: – Heroku – James Lindenbaum – Pick & Shovel – Andrew Hyde – 500 Startups – Techstars – Matt Allen – Lachlan Donald – Glenn Gillen (email) – Glenn Gillen (website) – Glenn Gillen (Twitter) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Ep047.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep047 – Glenn Gillen (Investor – Pick & Shovel) on silver bullets and culture appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep046 – Simon Julian (GM – Sitepoint) on content and communities April 25, 2017 rohitbhargava Podcast In Episode 46 of The Startup Playbook Podcast, my guest is Simon Julian, the General Manager and Head of Monetisation at Sitepoint. Sitepoint is one of the world’s large online communities for Web Developers. It has been a pillar of the Victorian startup ecosystem since launching in 1999 with numerous successful spinoffs such as 99Designs and Flippa coming out of the business. Prior to Sitepoint, Simon was Head of B2B partnerships at Lonely Planet and spent several years in the agency space as Managing Partner of Areeba and GM of Reactive. In the interview we cover a wide range of topics including how to develop effective partnerships with large organisations, how to create an internal structure for growth, testing for cultural fit in new hires and content creation and distribution strategies. Show Notes: – Lonely Planet – Hunter.io – Prospect – Trello – Areeba – Reactive – Mike Ebinum – Seed Digital – Sitepoint – Versioning (Sitepoint newsletter) – Finance and Coffee (Facebook Group) – Finance and Coffee (Website) – Simon Julian (Email) – Simon (LinkedIn) – Simon on Sitepoint Startup Playbook TV: Ep10 Feat Oliver Garside, Co-founder and COO of Rounded. Rounded provides accounting software specifically for freelancers.  In the episode we talk about growth tactics/ channels, community building and using data to form content marketing strategies. Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Ep046.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep046 – Simon Julian (GM – Sitepoint) on content and communities appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep045 – Andrew Walton (Co-Founder & CEO – InteractSport) on listening to customers April 18, 2017 rohitbhargava Podcast In Episode 45 of The Startup Playbook Podcast, my guest is Andrew Walton, the Co-Founder and CEO of InteractSport. InteractSport provides software for sports at the national, state, association and club level. They work with organisations such as Cricket Australia, Netball Australia, Australian Rugby Union and The ECB in the UK. Their software collects information and records from 4 million participants who come from more than 20,000 organisations. There have been more than 5 million matches recorded on their platforms. Aside from Interact Sports, Andrew is also a Director at Australian Sports Technology Network, Director at Vicsport and Director at Bowls Australia. In this episode we talk about, the importance of relationships in sales, selling into traditional industries, the importance of listening to your customers and scaling through culture. Show notes: – David Macaulay – Peter Macaulay – TimeOut  – Interact Sport – Cricket Australia – David Hussey – Ted Hussey – James Sutherland – Big Bash – Womens AFL – ECB – Slack – Zendesk – Andrew Walton Email – Andrew Walton Twitter – Interact Sport Twitter – Interact Sport Instagram Startup Playbook TV: Ep09 Feat Kumar Moluguri, the founder of Volstreet. Volstreet is a collaborative marketplace which offers dynamic pricing for products based on volume. In the episode we talk about doing the unscalable, engaging with investors and building successful marketplaces. Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Ep045.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep045 – Andrew Walton (Co-Founder & CEO – InteractSport) on listening to customers appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep044 – Terry Gold (MD – Techstars Adelaide) on values, hiring & saying yes April 11, 2017 rohitbhargava Podcast My guest for episode 44 of The Startup Playbook Podcast was Terry Gold, the Managing Director of Techstars Adelaide. Prior to joining Techstars, Terry was the co-founder and CEO of Gold Systems, a company he ran for 23 years, the first 9 years of which were bootstrapped before taking $10M in VC investment from Mobius (then named Softbank) in 2000. The company was a pioneer in IVR, CTI, Speech Recognition applications and the Unified Communications space with 11 of the Fortune 20 companies using Gold Systems software. He was also a mentor in the first ever batch of Techstars and is now based in Australia and is now the Managing Director for the Techstars Adelaide Accelerator program, where he helps founders build successful startups. In this episode we spoke about bootstrapping vs raising capital, how to hire and retain great staff, what Techstars looks for in startups, the ingredients of a good team and the importance of saying yes. Apply to Techstars (Applications close on 23rd April) Show notes: Techstars Jana Matthews Leading at the Speed of Growth: Journey from an Entrepreneur to CEO  – Jana Matthews Built to last – Jim Collins Bell Labs Gold Systems Moneyball – Michael Lewis Startup Communities – Brad Feld Christopher Chang Startup Week Startup Weekend Startmate 500 Startups Duncan Anderson (Edrolo) Andrew Hyde This Book Is About Travel Podcast Interview with Andrew Hyde Terry Gold (Email) Startup Playbook TV: Ep8 Feat William Nguyen. In this episode we discuss how to limit the chances of your startup failing, how to get the right feedback from customers and choosing between a career path in corporates vs startups Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Playbook_Ep044.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep044 – Terry Gold (MD – Techstars Adelaide) on values, hiring & saying yes appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep043 – Jon Baer (Founder, Investor, Author) on Decoding Silicon Valley April 4, 2017 rohitbhargava Podcast In episode 43 of The Startup Playbook Podcast, I sat down with Jon Baer, a successful founder, investor and author. Jon was the Founder and CEO of two venture backed companies, eBoomerang, an enterprise software company which was sold in 2006 and Artificial Muscle, Inc., a spinout from Stanford Research Institute (SRI). He then stepped into the Venture Capital world and was a General Partner at Oscco Ventures, a Sand Hill Road early-stage venture capital firm which was one of the pioneering firms in Silicon Valley where he invested in a range of companies including Landec, Peerless Systems, and Coinstar. More recently as the principal and founder of Threshold Ventures, Jon works with companies from over 30 countries around the world, serving as an advisor/mentor, working on specific projects and when appropriate, taking on interim operating roles. He has also co-authored a new book – Decoding Silicon Valley, which is a guide for founders looking to setup, raise funds or build connections within Silicon Valley. In the interview we talk about how to negotiate with investors, finding the right valuation, how to get the right mentors and advisors and the misconceptions of Silicon Valley. Show notes: Landing pad York Butter Factory Decoding Silicon Valley Startup Playbook TV: Ep7 Feat Chris Garbacz & Yuang Wang, the co-founders of Studio Ninja, a software to help photographers manage and grow their business . In this episode we discuss how to get PR/ media exposure on a budget, developing effective partnerships and when and how to expand. Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Playbook_Ep043.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep043 – Jon Baer (Founder, Investor, Author) on Decoding Silicon Valley appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep042 – Al and Lucas Ramadan (Play Bigger) On creating category kings March 28, 2017 rohitbhargava Podcast In Episode 42 of The Startup Playbook Podcast, I sat down with Al and Lucas Ramadan from Play Bigger. Al was one of the pioneers in the global movement of bringing analytics to sports. In the early 90’s he applied data science to the Americas Cup creating a new category of sports performance analytics. In the late 90’s he applied this vision to the Internet creating a new category of digital sports media. His company, Quokka Sports, revolutionised the way people experienced sport. That legacy runs deep in most sports coverage we experience today. He now runs Play Bigger, a category design advisory firm that works with the companies in the portfolios of leading VC firms such as Sequoia and Accel to help them define, develop and dominate markets. Lucas is a data analyst at San Francisco based startup Enjoy Technologies and led a lot of the research and analysis for Al’s new book – Play Bigger. In the interview we talk about assessing market potential, why the best founders have a unique market insight, the importance of defining your problem and the need to have courage of conviction. Show Notes: – Quokka Sports – MacroMedia – Adobe – Play Bigger (Company) – Enjoy Technologies – BHP – John Bertrand – America’s Cup – Play Bigger (book) – Sequoia Capital – Accel – Steve Vassalo – Zoox – Jeff Bezos – Amazon – Paul Martino – Tribe – Ann Miura-ko – ClearMetal – Mike Maples – Steve Jobs – Starbucks – Howard Schultz  Startup Playbook TV: Ep6 Feat Liam Hanel from Lyra (AI personal assistant to track your carbon impact). In this episode we discuss traction channels on a budget, customer retention strategies and product strategy for B2B vs B2C Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Playbook_Ep042.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep042 – Al and Lucas Ramadan (Play Bigger) On creating category kings appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep041 – Kate Talbot (Author, Marketer, Entrepreneur) on using snapchat for business March 21, 2017 rohitbhargava Podcast In episode 41 of The Startup Playbook Podcast, I interview Kate Talbot, an author, marketer and entrepreneur. Kate has worked with companies and startups such as Virgin America, Kiva and Soldsie on growth marketing. She has also written for publications such as Kissmetrics and Social Media examiner, where she was one of the first people writing about how businesses could engage with customers on snapchat. She then turned her blogs into a book called Oh Snap, you can use snapchat for business as a guide to helping startups and businesses get the most out of the Snapchat platform. In the interview we talk about how to craft your own story on social media, how to build an audience on Snapchat and how to use the platform for B2B or premium products. Show notes: – Kiva – Virgin America – Oh Snap: You can use snapchat for business (book) – NPR – Airbnb – Soldsie – SAASTR – Social Media Examiner – Kissmetrics – Stanford – Onset Ventures – Medium – Upwork – Canva – InDesign – InVision – Kate Talbot (Twitter) – Kate Talbot (Instagram) – Kate Talbot (LinkedIn) – Kate Talbot (Website) Startup Playbook TV is now on Youtube!!! Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Playbook_Ep041.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep041 – Kate Talbot (Author, Marketer, Entrepreneur) on using snapchat for business appeared first on Startup Playbook.