In episode 43 of The Startup Playbook Podcast, I sat down with Jon Baer, a successful founder, investor and author.

Jon was the Founder and CEO of two venture backed companies, eBoomerang, an enterprise software company which was sold in 2006 and Artificial Muscle, Inc., a spinout from Stanford Research Institute (SRI).

He then stepped into the Venture Capital world and was a General Partner at Oscco Ventures, a Sand Hill Road early-stage venture capital firm which was one of the pioneering firms in Silicon Valley where he invested in a range of companies including Landec, Peerless Systems, and Coinstar.

More recently as the principal and founder of Threshold Ventures, Jon works with companies from over 30 countries around the world, serving as an advisor/mentor, working on specific projects and when appropriate, taking on interim operating roles.

He has also co-authored a new book – Decoding Silicon Valley, which is a guide for founders looking to setup, raise funds or build connections within Silicon Valley.

In the interview we talk about how to negotiate with investors, finding the right valuation, how to get the right mentors and advisors and the misconceptions of Silicon Valley.

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