In episode 41 of The Startup Playbook Podcast, I interview Kate Talbot, an author, marketer and entrepreneur.

Kate has worked with companies and startups such as Virgin America, Kiva and Soldsie on growth marketing. She has also written for publications such as Kissmetrics and Social Media examiner, where she was one of the first people writing about how businesses could engage with customers on snapchat.

She then turned her blogs into a book called Oh Snap, you can use snapchat for business as a guide to helping startups and businesses get the most out of the Snapchat platform.

In the interview we talk about how to craft your own story on social media, how to build an audience on Snapchat and how to use the platform for B2B or premium products.

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