The Startup Playbook Podcast

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep070 – Jason McPherson (Chief Scientist – Culture Amp) on the science of culture October 10, 2017 rohitbhargava Podcast My guest for Episode 70 of The Startup Playbook Podcast is Jason McPherson, Chief Scientist at Culture Amp. Prior to Culture Amp, Jason was a lecturer, researcher and consultant at the University of Adelaide, where he also completed his PhD with his thesis titled: Development and Assessment of Computer-Game-Like Tests of Human Cognitive Abilities After seeing school kids hating cognitive assessments, even the computerised versions, I developed computer-game software prototypes and demonstrated their ability to predict performance on commonly used and validated cognitive tests. combining computer programming with his main area of research in psychology. After his PhD, Jason had several corporate roles before applying his experience and expertise in the startup space, joining Culture Amp in August 2011 as it’s very first employee. Culture Amp has since grown to close to 150 staff, with offices across Melbourne, SF, New York and London and earlier this year, Culture Amp closed a $20M series C round of funding. In this interview we talk about: – How to measure company culture – Hiring from an early employee perspective – The transition and lessons going from 1 to 150 people – How to approach getting the first customer for your SaaS product PLAYBOOK MEDIA – Growth through Data-Driven Storytelling Show notes: – Culture Amp – Didier Elzinga – Make A Wish (Australia) – Pinterest – Airbnb – Jason McPherson (email) – Jason McPherson (Twitter) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep070.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep070 – Jason McPherson (Chief Scientist – Culture Amp) on the science of culture appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep069 – Michael Cameron (Co-founder & CEO – Rome2rio) on going global October 3, 2017 rohitbhargava Podcast My guest for Episode 69 of The Startup Playbook Podcast is Michael Cameron, the Co-founder & CEO of global travel startup, Rome2rio. Prior to Rome2rio, Michael spent several years at Microsoft as their Senior Software Development Lead as part of the Bing Search Team. He had also completed a PhD in Genomic Search Algorithms and used this experience to start Rome2rio, a comprehensive global trip planner that helps you get from A to B worldwide. Rome2rio allows you to enter any town, address or landmark as your destination and the platform  will instantly display flight, train, bus, ferry and driving options with estimated travel times and fares. The travel search engine contains route information from over 4,800 transport operators in over 158 countries. In this interview we discuss; how to prioritise between different product features, thinking globally from day 1, hiring by testing and the cockroach startup. PLAYBOOK MEDIA – Growth through Data-Driven Storytelling   Show notes: – Bernhard Tschirren – Rome2Rio – Microsoft – Bing – Redbubble – Envato – 99Designs – Rod Cuthbert – KP (Kirsteene Phelan)  – Inspire9 – RetailMeNot – Atlassian – Guy King – Bevan Clark – Rome2Rio Careers Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep069.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep069 – Michael Cameron (Co-founder & CEO – Rome2rio) on going global appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep068 – Frank Arrigo (Evangelism and Ecosystem Engagement – Telstra) on Atoms vs Bits September 26, 2017 rohitbhargava Podcast My guest for Episode 68 of The Startup Playbook Podcast is Frank Arrigo, the Evangelism and Ecosystem Engagement Lead at Telstra’s CTO. Prior to Telstra, Frank had been with Microsoft for over 20 years across the US and Australia in a number of senior roles including Microsoft’s Developer & Platform Evangelism team and being the first CTO of the ninemsn joint venture in Australia.  driving Windows Media business development in Asia Pacific, and managing the early technology trials of Microsoft’s Interactive TV in Seattle. Along with his role at Telstra, Frank actively mentors and advises a number of startups through Telstra’s muru-D accelerator program and CSIRO’s ON innovation program. In this interview we discuss; the limitation of goal setting, finding early adopters for new technologies, building tribes, atoms vs bits and the importance of flearning.   PLAYBOOK MEDIA – Growth through Data-Driven Storytelling   Show notes: – Microsoft – Bill Gates – Telstra – Mosaic – MSN – AOL – James Packer – Java – .Net – Kazaa – Mick Liubinskas – Phil Morle – York Butter Factory – Imagine Cup – Charlotte Yarkoni – muru-D – Seth Godin – The tribes we lead – Annie Parker – Envato – Redbubble – Culture Amp – CSIRO – CSIRO’s ON Program – Frank Arrigo (Twitter)  Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_-_Ep068.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep068 – Frank Arrigo (Evangelism and Ecosystem Engagement – Telstra) on Atoms vs Bits appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep067 – Marisa Warren (Founder & CEO – ELEVACAO) on the ingredients of an effective pitch September 19, 2017 rohitbhargava Podcast My guest for Episode 67 of The Startup Playbook Podcast is Marisa Warren, the Founder, Executive Director and Chair of the ELEVACAO Foundation. Marisa is a global tech advisor, social entrepreneur and speaker, who is incredibly passionate about elevating women to higher levels and building a collaborative tech ecosystem. As an entrepreneur, Marisa has built three global businesses from idea stage to high growth phase, and worked in Australia and New York for companies such as SAP, Microsoft and Workday. Whilst living in New York, Marisa founded the ELEVACAO Foundation – a global not for profit empowering women entrepreneurs to build and launch successful tech businesses. Since ELEVACAO’s launch in mid-2015, they have helped over 65 women get pitch ready across New York, Sydney and Melbourne. Marisa has also been instrumental in bringing the TechCrunch Battlefield event to Australia, which will take place later this year. In this interview we discuss; why you need to have chemistry with your mentors, the importance of market testing your ideas, setting goals and how to get your pitch investor ready. PLAYBOOK MEDIA – Growth through Data-Driven Storytelling Show notes: – ELEVACAO – SAP – Microsoft – Lean In – Sheryl Sandberg – Karen Jacobsen – Siri – Simon Sinek – Inside Quest – Simon Sinek interview with Tom Bileu – Holly Liu podcast – Startup Playbook Podcast – Sam Wong – Blackbird VC – TechCrunch Battlefield Australia – Julia Wells – Ned Desmond Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep067.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep067 – Marisa Warren (Founder & CEO – ELEVACAO) on the ingredients of an effective pitch appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep066 – Jodie Auster (GM – UberEATS) on hypothesis driven decision making September 12, 2017 rohitbhargava Podcast My guest for Episode 66 of The Startup Playbook Podcast is Jodie Auster, the GM of UberEATS Melbourne. Jodie started her career as an emergency doctor, before going to Business school. She then joined Scoopon as an early hire and as the General Manager of Operations, oversaw the growth of the company from 50 to 110 employees, enabling a doubling of the number of deals offered per week and generating 50% increase in weekly gross profit. She then moved to San Fran to join Thumbtack originally as the Director of Customer Operations before becoming the Vice President for people at the organisation, overseeing 4 funding rounds (totalling $267M in funding), 10x in revenue growth and 15x growth in people. In late 2016, she moved back to Australia and took over as the GM of UberEATS Melbourne, one of the first cities in the world to launch Uber’s new product. In this interview we discuss; hiring ahead of your needs, the importance of understanding the unit economics of your business, customer experience debt and hypothesis driven problem solving. PLAYBOOK MEDIA – Growth through Data-Driven Storytelling BLOG – The 3 Pillars of Growth Show notes: *EDIT: The Thumbtack competitor Jodie was referring to was Homejoy – Bain & Company – Catch of the Day – Scoopon – Thumbtack – Adir Shiffman – Playbook Media – UberEATS – Sortd – Jodie Auster (LinkedIn) – Jodie Auster (Twitter) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep066.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep066 – Jodie Auster (GM – UberEATS) on hypothesis driven decision making appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep065 – Jason Lim (GM – YBF & Director – Hoist) on learning from role models September 5, 2017 rohitbhargava Podcast My guest for episode 65 of The Startup Playbook Podcast is Jason Lim, the General Manager of York Butter Factory (YBF) and Director of National Innovation Precint, Hoist. Jason joined Melbourne based Venture Capital Fund, Adventure Capital over 5 years ago, providing funding and resources for startups to scale and grow. Since then, Jason has been at the centre of the Victorian startup ecosystem through his role at the York Butter Factory, helping to drive the local community and fostering connections and collaborations between startups and corporates. Along with his role at YBF and Adventure Capital, he is also the Director of Hoist, a new innovation precinct at the Australian Technology Park in Sydney which is a partnership between YBF and Mirvac. The partnership will bring together various communities, corporate partners, incubators and accelerators at the Locomotive Workshop in the ATP, providing a collaborative workspace. In this interview we cover a range of topics including; overcoming a culture of risk aversion, building diversity from the grassroots, playing to your strengths, building effective teams and the importance of having role models. PLAYBOOK MEDIA – Growth through Data-Driven Storytelling Show notes: – York Butter Factory – Stuart Richardson – Darcy Naunton – Stuart & Darcy Podcast interview – Blackbird Ventures – SquarePeg Capital – Bailador – Hyper Anna – Sequoia Capital – 90Seconds – Sheryl Sandberg – George Catlett Marshall – The 5 love languages test – Startup Bootcamp – Pantree – Leigh Sherman – Kate Morris podcast interview – Hoist – Mirvac – Australian Technology Park – Atlassian – Cisco – Cicada Innovations – Level 39 – Canary Wharf – TechCrunch Battlefield – Startcon – Sunrise – Jason Lim (Email) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep065.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep065 – Jason Lim (GM – YBF & Director – Hoist) on learning from role models appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep064 – Kate Morris (Founder & CEO – Adore Beauty) on the importance of resilience August 29, 2017 rohitbhargava Podcast My guest for episode 64 of The Startup Playbook Podcast is Kate Morris, the Founder and CEO of Adore Beauty, Australia’s first e-commerce beauty store. With a lot of today’s media attention on the startup industry being focused around raising large funding rounds and successful exits, the challenges, struggle and shear resilience required to even get to that point can often be overlooked. Someone who epitomises the real journey to success is my guest for today’s episode, Kate Morris, the Founder and CEO of Adore Beauty. Today the company is a huge success, it has over 190 brands on board, 13,000 products available online and an annual turnover $28M. But the company wasn’t always a roaring success. Kate founded the company in 1999 as a 21 year old with just $12,000 to cover all operating costs and She struggled to get buy in from the industry with only 2 little known brands joining Adore Beauty at launch. It took Kate several years to get major brands on board and it wasn’t until 10 years into the business that she saw substantial growth in the company. In this interview we talk about the importance of resilience, why you should focus on customer loyalty, the importance of building relationships and how writing a letter to her future self changed Kate’s outlook on the business. PLAYBOOK MEDIA – Growth through Data-Driven Storytelling Show notes: – Adore Beauty – Simon Sinek – Start with Why – Simon Sinek – Adore beauty buys back shares from Woolworths – The New Hustle – movie – Justin Dry – Vinomofo – Catch Group – Adore Beauty (Instagram) – Kate Morris (Instagram) – Kate Morris (Twitter) A big thank you to the team at the York Butter Factory for hosting us at this event! Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep064.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep064 – Kate Morris (Founder & CEO – Adore Beauty) on the importance of resilience appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep063 – Glen Rabie (Co-founder & CEO – Yellowfin) on the need for focus August 22, 2017 rohitbhargava Podcast My guest for episode 63 of The Startup Playbook Podcast is Glen Rabie, the Co-founder and CEO of Yellowfin. Yellow Fin is a business intelligence platform that helps connect businesses with their data. Since launching in 2003, Yellow Fin has gone on to dominate the market counting large companies such as Coca-Cola, Honda, Xerox and Vodaphone as it’s clients. Yellow Fin now has customers in over 70 countries and a distributed network of company executives based in offices in the US, UK, Japan and Australia. In this interview we talk about starting a tech business as a non-tech founder, the transition from a corporate career to starting a startup, the value of bootstrapping, why you should be being willing to lose a customer and the need for focus. PLAYBOOK MEDIA LIVE PODCAST WITH KATE MORRIS (ADORE BEAUTY) Show notes: – Pete Cameron – Yellowfin (website) – Glen Rabie (LinkedIn) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep063.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep063 – Glen Rabie (Co-founder & CEO – Yellowfin) on the need for focus appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep062 – Robert Wickham (Regional Vice President – Salesforce) on ecosystem strategy August 15, 2017 rohitbhargava Podcast My guest for episode 62 of The Startup Playbook Podcast is Robert Wickham, Regional Vice President, Innovation and Digital Transformation at Salesforce. Robert has had an interesting career to date – he studied Aeronautical engineering at MIT, before taking up a role within Management consulting at the Boston Consulting Group. He then left that that line of work to take up an audacious project of  launching a Low cost European airline within 6 months, this project was called Go Fly which was later sold in 2001 for $400M. He has since taken on senior roles at organisations such as Oracle before taking on his current role as the Regional Vice President for Innovation and Digital Transformation at Salesforce. In this interview we talk about  the ingredients of good storytelling, how to hire for resilience, creating a culture of innovation and the need to have an ecosystem strategy. PLAYBOOK MEDIA LIVE PODCAST WITH KATE MORRIS (ADORE BEAUTY) Show notes: Go Fly Salesforce Brian Lara MIT Winston Churchill George Orwell British Airways MAP Mark Benioff Robert Wickham (Twitter) Robert Wickham (Email) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep062.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep062 – Robert Wickham (Regional Vice President – Salesforce) on ecosystem strategy appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep061 – Samantha Stein and Anthony Ha (TechCrunch) on pitching & PR August 8, 2017 rohitbhargava Podcast My guests for episode 61 of The Startup Playbook Podcast are Samantha Stein and Anthony Ha from TechCrunch. In case you missed the announcement, TechCrunch’s Startup Battlefield is coming down under! As you may be aware, TechCrunch is one of the world’s leading technology media companies and they also host Startup Battlefield which brings the world’s top early stage startups together on one stage to compete for the coveted Disrupt Cup, a $50,000 prize, and the attention of media and investors. On November 16, TechCrunch will hold it’s first Startup Battlefield in Sydney at the Australian Technology Park and will see 15 early stage start-ups compete for a $25,000 non-equity funding prize and an all-expenses paid trip to compete at TechCrunch’s flagship San Francisco Battlefield event in 2018. My guests for today’s episode are two members of the Techcrunch team in the Director of Special Projects and Battlefield Director, Samantha Stein and Senior Writer at TechCrunch, Anthony Ha In this episode we talk about: what journalists at techCrunch look for in featured stories, the importance of having the right team, the key ingredients of a good pitch and the importance of understanding your audience. PLAYBOOK MEDIA Show notes: Startup Battlefield Ned Desmond Elevacao Startup Battlefield Africa Marisa Warren  Startup Battlefield (Applications)  Battlefield Contact Email Pitch to TechCrunch Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Playbook_Ep061.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep061 – Samantha Stein and Anthony Ha (TechCrunch) on pitching & PR appeared first on Startup Playbook.