Inside Aesthetics

Episode 53 is a special episode that hosts Professor Mary-Louise McLaws (Infectious diseases, epidemiology and microbiology expert who works at the University of New South Wales in Sydney, Australia) Mary was summoned to the WHO in Geneva in February 2020 to a meeting of over 400 scientists from around the world - to help develop the strategies for fighting COVID-19. Jake & David send their thoughts and prayers to everyone listening - please listen closely and share links to this podcast. 0:00 Introduction 1:03 Meet Professor Mary-Louise McLaws 3:19 Role in Epidemiology and WHO Advisory Work 5:16 Early COVID Origins and Wuhan Outbreak 9:44 How Viruses Spread in Hospitals 11:56 Droplet Transmission and Infection Risks 14:01 Zoonotic Diseases and Animal Sources 16:30 Comparing COVID to SARS and Past Outbreaks 18:16 Understanding Coronavirus vs COVID-19 23:53 China's Early Response and Lockdown Measures 27:02 Quarantine, Isolation and Social Distancing Explained 30:22 Challenges With Public Compliance 33:44 Differences Between Western and Asian Responses 37:39 Testing Capacity and New Rapid Test Kits 41:39 Mild vs Severe COVID Cases 45:36 Symptoms and Incubation Period Explained 48:05 Asymptomatic Spread and Testing Limitations 51:43 Comparing COVID to Seasonal Flu 57:32 Risk Factors Including Age and Comorbidities 1:01:04 Why Children Are Less Affected 1:03:30 Impact of Smoking and Chronic Conditions 1:07:48 Importance of Increased Testing 1:12:19 Simple Public Health Measures That Work 1:16:00 Government Response and Border Control 1:19:56 Lessons From Italy's Early Restrictions 1:22:22 Preparing for Winter and Co-Infections 1:25:07 Who Should Be Prioritized for Testing 1:27:43 Protecting Yourself and Reducing Risk 1:30:37 Hand Hygiene and Infection Prevention 1:33:59 Social Distancing and Behavioral Changes 1:36:53 Predictions for Social and Economic Impact 1:39:25 Long-Term Outlook and Virus Adaptation 1:42:10 Reinfection and Immunity Questions 1:44:30 Vaccine Development Timeline 1:48:40 Potential Treatments and Drug Trials 1:53:30 Ibuprofen Concerns and Fever Management 1:55:45 Recovery Expectations and Long-Term Effects 2:00:30 Mask Use and Protective Equipment 2:03:05 Guidance for Clinics and Healthcare Workers 2:05:40 Balancing Work, Safety and Business Survival 2:10:55 Positive Lessons From the Pandemic 2:13:30 Community Responsibility and Cooperation 2:18:00 Managing Expectations and Uncertainty 2:20:15 Final Reflections and Closing Message ALL IA LINKS & CONTACT INFORMATION

Episode 52 hosts Dr John Delaney & Dr John Holbrook from Sydney, Australia. They are the co-founders of a service called 'Fresh Clinics'. Fresh Clinics bring doctors, nurses and patients together to facilitate safe cosmetic injectable consultations, treatment planning, the prescription of cosmetic medicines and streamline medical compliance for clinics. We discuss the current regulatory issues in the Australian injectables market before exploring how Fresh Clinics works. 0:00 Introduction 1:03 Trial Offer for Emsculpt and Emsella Treatments 3:19 Meet Dr John Delaney & Dr John Holbrook 5:16 Medical Background and Hospital Connections 9:44 Founding Fresh Clinics and Industry Motivation 11:56 Compliance Versus Patient Safety Explained 14:01 Growth of Cosmetic Injectables Industry 16:30 Retailization of Aesthetic Medicine 18:16 Self Regulation in Medical Practice 23:53 Collaboration Instead of Competition in Safety 27:02 Who Performs Injectables in Australia 30:22 Why Doctors Must Authorize Treatments 33:44 Telehealth Prescribing and Legal Requirements 37:39 Changes in Treatment Authorization Regulations 41:39 Responsibilities of Clinic Owners Under New Rules 45:36 Patient Reactions to Telehealth Consultations 48:05 Duties of Doctors During Video Consults 51:43 Telemedicine Standards and Medical Guidelines 57:32 How Fresh Clinics Uses Technology Solutions 1:01:04 Building a Network of Available Doctors 1:03:30 Training and Support for Nurses and Clinics 1:07:48 Managing Complications and Emergency Support 1:12:19 Referral Pathways for Serious Adverse Events 1:16:00 Concept of National Safety Networks 1:19:56 After Hours Support for Complications 1:22:22 Vision for Centralized Emergency Response 1:25:07 Services Offered by Fresh Clinics 1:27:43 Pricing Structure and Script Validity 1:30:37 Training, Mentorship and Career Development 1:33:59 Compliance Standards and Provider Screening 1:36:53 Maintaining Professional Accountability 1:39:25 Future Technology and Platform Development 1:42:10 Building National Networks for Injectors 1:44:30 Industry Collaboration and Knowledge Sharing 1:48:40 Training Opportunities and Skill Development 1:53:30 Expanding Services and Community Connections 1:55:45 Final Thoughts on Industry Growth 2:00:30 Contact Information and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 51 hosts Ruanne Brell (Senior Solicitor of Avant Mutual - Australia's biggest medical indemnity insurer from Sydney, Australia) Ruanne has over 14 years experience in the field and provides medicolegal advice to members on a wide range of health law issues. The doctor-patient relationship is built on trust, established by clear communication, honesty and the formality of paper work such as consent forms. In the first of two episodes with Ruanne, we explore how things go wrong and what we can do to prevent it. 0:00 Introduction 3:19 Meet Ruanne Brell 5:16 Role of Medical Defence Organisations 9:44 Why Insurance Matters for Practitioners 11:56 Common Reasons for Patient Complaints 14:01 Importance of Communication in Practice 16:30 Preventing Complaints Through Expectations 18:16 Understanding the Consent Process 23:53 Setting Realistic Treatment Outcomes 27:02 When to Delay or Decline Treatment 30:22 Documenting Consent and Patient Discussions 33:44 Written Versus Video Consent Methods 37:39 Importance of Clinical Notes and Records 41:39 Electronic Consent and Legal Validity 45:36 Managing Common Complications Like Bruising 48:05 When Side Effects Become Legal Issues 51:43 Handling Dissatisfied Patients Professionally 57:32 Responding to Complaints and Compensation Requests 1:01:04 Managing Patient Expectations After Treatment 1:03:30 When Practitioner Error May Be a Factor 1:07:48 Documentation for High Risk Situations 1:12:19 Importance of Post Treatment Communication 1:16:00 Patient Disclosure of Medical Information 1:19:56 Social Media as Legal Evidence 1:22:22 Handling Patient Complaints in Practice 1:25:07 Training Staff to Respond to Concerns 1:27:43 When to Notify Your Insurance Provider 1:30:37 Responding to Legal Threats or Claims 1:33:59 Understanding the Litigation Process 1:36:53 Role of Expert Evidence in Court Cases 1:39:25 Why Most Cases Settle Before Trial 1:42:10 Commercial Decisions in Legal Settlements 1:44:30 Managing Online Reviews and Reputation 1:48:40 Using Non Disparagement Agreements 1:53:30 Risks of Social Media Complaints 1:55:45 Timeline and Stress of Legal Proceedings 2:00:30 Mediation and Court Preparation 2:03:05 Key Advice for Practitioners 2:05:40 Protecting Yourself Through Communication 2:10:55 Documentation and Risk Management 2:13:30 Final Advice and Contact Information 2:18:00 Sponsor Message and Conference Reminder 2:20:15 Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 50 hosts Grazina Fechner (Media and Communications Expert from Sydney, Australia) Affectionately known as 'Griz', she's a trained media expert and regular on Channel 7 to give her quirky assessments on communication and interactions between people. Communication between doctors and patients, in business or anyone else is a key skill - yet we're never taught how to do it. In the first of two episodes with Griz, we go into the basics of optimising communication, the art of listening and learn why men need to stop trying to solve female problems! 0:00 Introduction 3:19 Meet Grazina Fechner 5:16 Career Background From Teaching to Media and Pharma 9:44 Starting a Training and Development Business 11:56 Leadership Skills and Leading by Example 14:01 Importance of Listening in Communication 16:30 Coaching People to Find Their Own Solutions 18:16 Behaviour Communication and TV Appearances 23:53 Using Body Language and Presence in Media 27:02 Front and Centre Training Company Overview 30:22 Making People Feel Important in Conversations 33:44 Personalizing Interactions and Building Rapport 37:39 The You Your and Your Questioning Technique 41:39 Genuine Engagement Versus Scripted Communication 45:36 Small Gestures That Build Strong Relationships 48:05 Using Names and Personal Details to Connect 51:43 Social Media and the Rise of Self Promotion 57:32 Impact of Social Media on Communication Skills 1:01:04 Judgement and First Impressions Online 1:03:30 Balancing Social Media With Real Human Interaction 1:07:48 Importance of Face to Face Communication 1:12:19 Dopamine and Positive Social Interaction 1:16:00 Greeting People and Creating Strong First Impressions 1:19:56 Learning Communication From Older Generations 1:22:22 Storytelling as a Lost Communication Skill 1:25:07 Modern Attention Spans and Communication Challenges 1:27:43 Corporate Training Philosophy and Adult Learning Styles 1:30:37 Moving Away From Death by PowerPoint Training 1:33:59 Coaching and Reinforcing Learning After Training 1:36:53 Understanding Client Environments Before Teaching 1:39:25 Making Training Interactive and Practical 1:42:10 Handling Resistant or Experienced Employees 1:44:30 Using Engagement Activities to Drive Learning 1:48:40 Applying Communication Skills in Business Leadership 1:53:30 Motivating Teams Through Personal Drivers 1:55:45 Finding What Motivates Each Individual Employee 2:00:30 Observing Behaviour Instead of Directly Asking 2:03:05 Using Recognition and Appreciation as Motivation 2:05:40 Practical Tips for Business Owners and Managers 2:10:55 Contact Details and Training Services Overview 2:13:30 Closing Remarks and Next Episode Preview ALL IA LINKS & CONTACT INFORMATION

Episode 49 hosts Bruce Scott (Movement Specialist from Sydney, Australia) Better known as 'The Body Magician'. Bruce is a unique practitioner with over 15 years of training in a spectrum of alternative skills and martial arts. We listen to his story of being ill as a teenager, how he overcame this and learn how what he did propelled him into a completely unplanned career. Bruce works with clients from all walks of life to facilitate movement, awareness of their body and uses every skill he has learnt to facilitate relaxation. 0:00 Introduction 1:03 Meet Bruce Scott 3:19 Early Illness and Viral Meningitis Story 5:16 Discovering Tai Chi and Massage Recovery 9:44 Understanding Tai Chi Movement and Breathing 11:56 Natural Recovery Versus Treatment Debate 14:01 Rebuilding Strength Through Martial Arts 16:30 Nightlife Lifestyle and Health Relapse 18:16 Returning to Body Work and Mindful Movement 23:53 Studying Shiatsu Yoga and Aikido 27:02 Mentors and Years of Training 30:22 Modern Lifestyle Stress and Body Breakdown 33:44 Evolution Movement and Loss of Natural Stimulation 37:39 Training in Japan and Aikido Master Experience 41:39 Working in Tokyo and Intensive Martial Arts Training 45:36 Learning From Russian Special Forces Methods 48:05 Breathing Movement Relaxation and Structure Principles 51:43 Returning to Australia and Career Transition 57:32 Starting Practice at Bondi Markets 1:01:04 Becoming The Body Magician Brand 1:03:30 Philosophy of Natural Healing Intelligence 1:07:48 Importance of Relaxation and Nervous System Reset 1:12:19 Posture Awareness and Body Alignment 1:16:00 Rewiring Habits Through Relaxation 1:19:56 Long Term Change and Treatment Planning 1:22:22 Anxiety Treatment and Nervous System Regulation 1:25:07 Maintaining Habits and Preventing Relapse 1:27:43 Introducing Therapeutic Flying Technique 1:30:37 Spinal Decompression and Deep Relaxation Benefits 1:33:59 Releasing Chronic Tension and Resetting Muscles 1:36:53 Client Commitment and Treatment Outcomes 1:39:25 Supporting Athletes and Chronic Conditions 1:42:10 Nervous System as the Core Treatment Target 1:44:30 Range of Clients From Athletes to Neurological Cases 1:48:40 Building Relaxation Skills for Long Term Health 1:53:30 Studio Location and Booking Process 1:55:45 Consultation Offer and Discount Code 2:00:30 Final Summary and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 48 hosts Dr Adam Perczuk (Consultant Anaesthetist from Sydney, Australia) Adam who works at The Prince Of Wales Hospital and his main scope of practice includes anaesthesing and caring for patients in plastic surgery, colorectal, orthopaedic and opthalmic procedures. We discuss what anaesthetists do, how and why general anaesthesia is used and the spectrum of other anaesthetics down to the use of local anaesthetic creams. 0:00 Introduction 1:03 Meet Dr Adam Perczuk 3:19 Training Path to Becoming an Anaesthetist 5:16 Anaesthesia Specialties and Career Choices 9:44 Typical Workweek and Surgical Coverage 11:56 What Is General Anaesthesia Explained 14:01 Triad of Anaesthesia Sleep Pain and Muscle Relaxation 16:30 Awareness During Surgery Risks and Monitoring 18:16 Drug and Alcohol Tolerance Effects on Anaesthesia 23:53 How Anaesthesia Works in the Brain 27:02 History and Importance of Anaesthesia in Surgery 30:22 Preoperative Assessment and Risk Factors 33:44 Cardiovascular and Respiratory Monitoring 37:39 Day of Surgery Patient Preparation 41:39 Cannula Placement and Safety Importance 45:36 Medications Used to Induce Anaesthesia 48:05 Airway Management and Ventilation Support 51:43 Monitoring During Surgery and Pain Control 57:32 Recovery and Delayed Awakening Causes 1:01:04 Fasting Guidelines and Aspiration Risks 1:03:30 Updated Fasting Rules and Hydration Benefits 1:07:48 Drug Clearance After Surgery 1:12:19 Opioid Use and Addiction Risks 1:16:00 Safe Prescribing and Pain Management Strategies 1:19:56 Twilight Sedation Versus General Anaesthesia 1:22:22 Regional Blocks and When They Are Used 1:25:07 How Local Anaesthetic Blocks Nerve Signals 1:27:43 Spinal Versus Epidural Anaesthesia Differences 1:30:37 Local Anaesthetic Safety and Toxicity Risks 1:33:59 Calculating Safe Dosage Guidelines 1:36:53 Risks of Topical Anaesthetic Overuse 1:39:25 Pain Definition and Psychological Factors 1:42:10 Distraction Techniques for Pain Reduction 1:44:30 Emotional Reactions After Anaesthesia 1:48:40 Nitrous Oxide and Pain Relief Options 1:53:30 Using Painkillers Before Procedures 1:55:45 Lip Nerve Blocks Risks and Considerations 2:00:30 Practical Tips for Safe Local Anaesthetic Use 2:03:05 Final Questions and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 47 hosts Nicole Prance & June Warry (Cosmetic tattooists from Queensland, Australia) Nicole specialises specifically in 3-D nipple reconstruction after breast cancer surgery. June has been in the industry for over 16 years and has trained some of the biggest names in the industry. Cosmetic tattooing is a rapidly growing industry including treatments like microblading and lip liner. We discuss how and why treatments are done in addition to addressing some of the myths and misconceptions. 0:00 Introduction 1:03 Meet Our Guests: Nicole Prance & June Warry 3:19 Medical vs Aesthetic Cosmetic Tattooing 5:16 Nipple Reconstruction After Breast Cancer 9:44 Career Paths Into Cosmetic Tattooing 11:56 Training Then vs Now 14:01 Role of Social Media in Business Growth 16:30 Using Instagram as a Portfolio 18:16 Marketing in Smaller vs Larger Cities 23:53 What Is Cosmetic Tattooing Explained 27:02 Cosmetic vs Traditional Tattoo Differences 30:22 Why Cosmetic Tattoos Fade Faster 33:44 Microblading Myths and Realities 37:39 Risks of Poor Technique and Skin Damage 41:39 Choosing the Right Skin Type for Microblading 45:36 Machine vs Microblading Methods 48:05 How Depth Affects Pigment Color 51:43 Understanding Skin and Pigment Selection 57:32 Designing Brows for Different Ages and Styles 1:01:04 Cultural and Ethnic Influences on Brow Design 1:03:30 Why Timeless Styles Beat Trends 1:07:48 Can Cosmetic Tattoos Be Removed 1:12:19 Saline Removal and Laser Options 1:16:00 Pain and Recovery From Tattoo Removal 1:19:56 Aftercare and Healing Process 1:22:22 Using LED Light Therapy to Improve Healing 1:25:07 Common Complications and Risks 1:27:43 Infection, Migration and Hyperpigmentation 1:30:37 Relationship Between Injectables and Tattooing 1:33:59 Choosing the Right Practitioner 1:36:53 Importance of Ongoing Education 1:39:25 Conference and Industry Training 1:42:10 How Clients Should Evaluate Artists 1:44:30 Checking Healed Results and Experience 1:48:40 Matching Artist Style to Client Needs 1:53:30 Conference Details and Registration 1:55:45 Promotional Offer and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 46 hosts Dr Gordon Ku (Cosmetic Physician from Melbourne, Australia) Ku is a leading expert and international trainer in the art of threads and thread lifting. In the first of two episodes on threads, we'll explore what they are, what they are used for, the various types and aim to break down some of the myths and mysteries surrounding threads. 0:00 Introduction and Podcast Update 1:03 Growth of the Podcast and Sponsorship Decision 3:19 Partnership With BTL Aesthetics 5:16 What Emsculpt Does Build Muscle and Burn Fat 9:44 Treatment Experience and No Downtime 11:56 Introducing Dr Gordon Ku Thread Lift Specialist 14:01 Background From Orthopedic Training to Aesthetics 16:30 Learning Through Conferences and Global Training 18:16 Why Cosmetic Medicine Is Constantly Evolving 23:53 What Is a Thread Lift Explained 27:02 Types of Threads Permanent vs Dissolvable 30:22 Surgical vs Non Surgical Threads 33:44 Barbed vs Coned Thread Designs 37:39 Lifting vs Collagen Stimulating Threads 41:39 Materials Used in Modern Threads 45:36 How Threads Create Lift and Stimulate Collagen 48:05 Choosing the Right Thread for the Patient 51:43 Ideal Candidates Mild to Moderate Skin Sagging 57:32 Combining Fillers and Threads for Best Results 1:01:04 Why Fillers Alone May Not Lift Sagging Tissue 1:03:30 Addressing Overfilled Look Concerns 1:07:48 Where Threads Fit Between Fillers and Facelift 1:12:19 Common Treatment Areas Mid and Lower Face 1:16:00 Longevity of Thread Lift Results 1:19:56 Timeline of Collagen Formation After Threads 1:22:22 What Happens to Threads Over Time 1:25:07 Safety of Combining Threads and Fillers 1:27:43 Infection Prevention and Sterile Technique 1:30:37 Can Threads Move or Migrate 1:33:59 Cost of Thread Treatments Explained 1:36:53 Using Threads to Delay Surgical Facelift 1:39:25 Episode Wrap Up and Contact Details ALL IA LINKS & CONTACT INFORMATION

Episode 45 hosts Babak Moini and Alistair Champion (Founders of Laser Clinics Australia) LCA changed the face of the Australian cosmetic industry in 2008, offering hugely discounted laser hair removal, skin and injectable treatments. They now have over 150 clinics across Australia & New Zealand. We explore the story behind how the world's biggest provider of cosmetic treatments began and get a unique insight into the business minds of two extremely driven entrepreneurs. 0:00 Introduction 1:03 Meet Founders of Laser Clinics Australia 3:19 Early Business Model and Rapid Growth 5:16 Discount Pricing Strategy Explained 9:44 Creating Volume Through Lower Prices 11:56 Opening the First Clinic in Drummoyne 14:01 Expanding Services Beyond Laser Hair Removal 16:30 Adding Injectables to the Business Model 18:16 Challenges With Suppliers and Pricing Resistance 23:53 Recruiting Doctors and Nurses Early On 27:02 Scaling Clinics and Moving Into Shopping Centres 30:22 Retail Model and Walk In Treatment Concept 33:44 Designing Clinics for Privacy and Accessibility 37:39 Building Brand Recognition and Market Trust 41:39 Competitor Response and Market Disruption 45:36 Overcoming Skepticism About Low Prices 48:05 Growth of Injectables and Market Demand 51:43 Private Equity Interest and Early Discussions 57:32 Selling the First Stake in the Business 1:01:04 Benefits of Corporate Partnerships and Structure 1:03:30 Strengthening Systems and Governance 1:07:48 Managing Growth and Organizational Change 1:12:19 Expanding the Brand Across Australia 1:16:00 Selling Remaining Shares and Exiting the Business 1:19:56 Transitioning Out and Life After Exit 1:22:22 Lessons Learned From Rapid Growth 1:25:07 Advice for Entrepreneurs and Business Owners 1:27:43 Importance of Choosing the Right Industry 1:30:37 Turning Ideas Into Action 1:33:59 Finding Differentiation in Competitive Markets 1:36:53 Future Plans and Investment Focus 1:39:25 Final Thoughts and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 44 hosts Matty Samaei (Cosmetic Nurse from Sydney, Australia) With over 22 years experience, Matty was one of Australia's first injectors in the industry. Matty is also the beauty expert of Channel 7's 'The Morning Show' and starred in 'The Real Housewives of Sydney'. We explore how and why she became an injector, how she started and runs her business, her thoughts on the current standards and regulatory issues for injectables in Australia & we get an insight into her TV career. 0:00 Introduction 1:03 Meet Matty Samaei 3:19 Early Career and Cultural Background 5:16 Entering the Aesthetic Industry 9:44 Industry Perception in Early Years 11:56 Choosing Nursing as a Career Path 14:01 Developing an Aesthetic Eye 16:30 Training and Early Clinic Experience 18:16 Importance of Technique and Safety 23:53 Learning From Years of Injecting 27:02 Teaching New Injectors and Industry Changes 30:22 Practicing Safely and Knowing Limits 33:44 Working With Doctors and Emergency Preparedness 37:39 Consultation and Managing Expectations 41:39 Saying No to Patients 45:36 Building a Safe Autonomous Practice 48:05 Importance of Documentation and Consent 51:43 Managing Complications and Patient Trust 57:32 Finding the Right Medical Support Network 1:01:04 Starting an Independent Practice 1:03:30 Lessons From Early Business Decisions 1:07:48 Finding Your Niche in Aesthetics 1:12:19 Treating Lips and Patient Selection 1:16:00 Male Aesthetics and Treatment Differences 1:19:56 Social Media Influence on Lip Trends 1:22:22 Managing Patient Expectations and Overfilling 1:25:07 Importance of Consultation and Photography 1:27:43 Considering Nurse Practitioner Pathways 1:30:37 Industry Regulation and Safety Standards 1:33:59 Risks of Unregulated Treatments 1:36:53 Importance of Professional Accreditation 1:39:25 Opening and Relocating Clinic Locations 1:42:10 Traits of a Successful Cosmetic Nurse 1:44:30 Treatments to Refer to Doctors 1:48:40 Working Within Professional Limits 1:53:30 Managing Complex Patient Histories 1:55:45 Cooling Off Periods and Patient Decisions 2:00:30 Real Housewives of Sydney Experience 2:03:05 Media Exposure and Business Impact 2:05:40 Developing the Forever Young Product Range 2:10:55 Advice for Nurses Entering Aesthetics 2:13:30 Training, Experience and Career Development 2:18:00 Less Is More Treatment Philosophy 2:20:15 Final Advice and Wrap Up ALL IA LINKS & CONTACT INFORMATION